Senior F&B Marketing Director

3 days ago

Gurgaon, Haryana, India 32nd Full time

About 32nd

We are a legacy real estate company with extraordinary commercial, co-working, hospitality and luxury retail spaces across India.

Our focus on Delhi-NCR and Goa enables us to cater to the unique preferences of our customers.

Taking it a step further, we are an elevated, cultural and lifestyle community for the new generation and partners with the world's leading brands and tastemakers.

We identify innovators - discovering and incubating emerging brands with unparalleled, high end offerings; introducing disruptive cutting edge experiential technology and offering luxury residences with global appeal.

Ambitious individuals can take up this role as Senior F&B Marketing Director at 32ND. The position is responsible for driving the marketing strategy and execution for all Food & Beverage IPs as well as Retail offerings.

The ideal candidate will develop and execute marketing campaigns, coordinate with the Social Media Manager for content, and oversee PR, events, and activations for both F&B and Retail.

This person will also take ownership of building and managing a comprehensive marketing calendar for the F&B vertical to ensure all campaigns, promotions, and activities are well-planned and executed seamlessly.

The estimated salary for this role is around $85,000-$110,000 per annum, depending on location and experience.

Key Responsibilities:
  • F&B and Retail Brand Strategy & Campaign Development:
    • Develop targeted marketing strategies for each F&B IP and Retail offering, ensuring campaigns reflect 32ND's premium lifestyle positioning and cater to the unique aspects of each brand.
    • Plan and execute multi-channel marketing campaigns (digital, print, in-store, events, app) to drive foot traffic, online engagement, and sales for F&B and Retail brands.
    • Build, manage, and update a detailed marketing calendar for all F&B and Retail marketing activities, ensuring timely execution of campaigns, launches, and events.
    • Follow through the IP development process from concept to execution working closely with different departments, F&B, operations etc.
  • Coordination with Social Media Manager:
    • Work closely with the Social Media Manager to ensure that all F&B and Retail marketing campaigns are reflected in the social media content strategy.
    • Provide campaign direction, key messaging, and timelines while ensuring social media content is aligned with overall marketing objectives.
  • Digital & Social Media Marketing:
    • Collaborate with the Digital Marketing Manager to create and optimize paid digital advertising campaigns (Google Ads, Facebook Ads, Instagram Ads), focusing on customer acquisition, engagement, and driving conversions (reservations, orders, and retail sales).
  • Delivery Platform Performance & Optimization (F&B):
    • Optimize Listings on Delivery Platforms: Oversee the F&B brands' presence on delivery platforms like Zomato and Swiggy, ensuring that menus, promotions, and visuals are optimized to maximize visibility and sales.
    • Performance Monitoring: Regularly review performance metrics from delivery platforms and collaborate with the operations team to improve ratings, reviews, and order volumes.
  • On-Site Marketing & Customer Experience (F&B and Retail):
    • In-Restaurant and In-Store Promotions: Plan and promote in-restaurant and in-store events, offers, and activations to enhance the customer experience, drive foot traffic, and increase sales.
    • Menu and Product Branding: Ensure that all menus, signage, and product displays reflect the premium quality and identity of the F&B and Retail brands, working closely with the Creative Directors and Design team.
    • Customer Experience Enhancements: Collaborate with the operations and customer experience teams to design and implement initiatives that elevate the overall in-store and dining experience, such as tastings, exclusive offers, and customer loyalty programs.
  • Events & Activations (F&B and Retail):
    • Plan and Execute Events: Lead the planning and execution of branded events for both F&B and Retail, such as pop-ups, exclusive tastings, launch events, and seasonal activations, ensuring they attract media attention and drive customer engagement.
    • Retail Product Launches: Develop and execute marketing plans for new product launches in Retail, including in-store events, showcases, and online campaigns to maximize visibility and sales.
    • Collaborations & Partnerships: Identify and manage co-branded activations with complementary brands or partners to enhance both F&B and Retail brand positioning.
  • Public Relations & Media Outreach (F&B and Retail):
    • F&B and Retail PR Strategy: Collaborate with the Head of Marketing and external PR agencies to create and execute a strong PR strategy for both F&B and Retail, ensuring consistent media coverage and visibility in key outlets.
    • Media Relations: Develop relationships with key media, influencers, and bloggers in the F&B, retail, and lifestyle sectors, securing coverage for product launches, events, and brand stories.
    • Press Materials: Lead the creation of press materials, including press releases, brand stories, and media kits, ensuring they are aligned with 32ND's premium positioning and communicated effectively.
  • Performance Analytics & Reporting:
    • Track Campaign Performance: Regularly analyze the performance of F&B and Retail marketing campaigns, tracking key metrics such as sales, customer engagement, ROI, and foot traffic.
    • Customer Feedback & Insights: Continuously gather and analyze customer feedback from online reviews (e.g., delivery platforms), in-store surveys, and social media, using insights to improve marketing efforts and overall customer satisfaction.
    • PR and Event Impact: Measure the success of PR efforts and events based on media coverage, event attendance.

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