Senior Google Ads Specialist
2 days ago
Earn an estimated salary of $95,000 - $125,000 per year
About the Role:At Lyxel&Flamingo (L&F), we are seeking a highly skilled Senior Google Ads Specialist to join our team. As a key member of our digital marketing department, you will be responsible for managing paid campaigns on Google Ads, including Search & Display, YouTube, Shopping, App, and Bing.
Main Responsibilities:
- Manage Paid Campaigns on Google Ads, including keyword research, ad group setup, and campaign bidding.
- Understand client business requirements and formulate strategies for successful PPC campaign delivery.
- Campaign planning and implementation, budget management, performance review, optimization, and analysis for assigned SEM accounts.
- Set up goals and funnels in Google Analytics, analyze user behavior, and campaign performance.
- Develop recommendations based on Google Ads/Analytics to drive decision-making across online marketing spectrums.
- Identify new channels of traffic growth across mobile and desktop.
- Stay updated on current search engine news, trends, and Pay Per Click practices.
- Ensure ads, keywords, and landing pages align with campaign focus.
To succeed in this role, you should have:
- Prior experience in Google Ads management, with a strong understanding of its features and capabilities.
- Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Strong communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
- Knowledge of digital marketing principles, including SEO, social media marketing, and content marketing.
- Proficiency in Microsoft Excel for reporting and data analysis.
- Familiarity with Google Analytics and its capabilities.
Lyxel&Flamingo (L&F) is a digital marketing solutions provider that combines art, design, and technology to deliver powerful solutions for businesses. Our multi-disciplinary approach enables us to create innovative solutions that meet the evolving needs of our clients.
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