Senior Performance Marketing Specialist

2 days ago


Gurgaon, Haryana, India Publicis Groupe Full time
About Publicis Groupe

We are a center of expertise catering to international markets on a full spectrum of digital, data and tech services. An interconnected network with a diversity of talent, a never stops machine of creation that continuously grows and mutates to become a more efficient and collaborative system that delivers outstanding work.

Our team in India boasts of over 1000+ specialists across various locations certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio, and more.

This role is open for multiple locations and comes with a US shift schedule.

Job Title: Senior Performance Marketing Specialist

We are seeking a talented individual with expert knowledge in various search and social platforms like Google Ads, SA360, Bing Ads, Apple Search, Amazon Search, Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat etc.

The goal is to inspire and attract the target audience through innovative strategies.

Sounds like you?

  • Ensuring optimal resource utilization and keeping internal & external stakeholders updated
  • Ensuring quality delivery as per defined Service Level Agreements (SLAs)
  • Driving team adherence to all internal/external tools and processes
  • Maintaining team motivation through regular touch points/team engagement activities
  • Detailed-oriented with strong verbal, written, and visual communication skills for various audiences (internal or external)
  • Sense of ownership; responsible for team/client management, performance monitoring & reviews
  • End-to-end campaign management experience in running paid ads on Meta, Twitter, etc
  • Staying up-to-date with industry news and developments; staying ahead of competition by analyzing, keeping pace, and regularly documenting search engine industry trends across web/mobile platforms and adopting new/best practices on an ongoing basis
  • Driving new tests, analyzing performance, and providing insights on how performance could be improved
Main Responsibilities:
  • Strong knowledge and hands-on experience on online marketing tools and best practice
  • 2-5 yrs of experience in Paid Social ads specifically
  • Experience in Meta, Instagram, Twitter, and end-to-end campaign management specifically reach and frequency campaigns
  • Team & Client management skills
  • Subject-matter-expert for Search
  • Effective time-management skills
  • Strong analytical skills, critical thinker, and problem-solving skills
  • Advanced Excel, Word, and Power Point skills
  • Strong interpersonal and communication skills
  • Knowledge of different digital marketing channels is a plus

This role requires the ability to manage resources effectively, ensure quality delivery, and drive team adherence to internal/external tools and processes. A sense of ownership and responsibility for team/client management, performance monitoring & reviews is essential. Experience in running paid ads on Meta, Twitter, and end-to-end campaign management is highly desirable.

Requirements:

Key Requirements:

  • Minimum 2-5 years of experience in Paid Social ads specifically
  • Hands-on experience on online marketing tools and best practice
  • Excellent analytical, problem-solving, and time-management skills
  • Advanced Excel, Word, and Power Point skills
  • Strong verbal, written, and visual communication skills for various audiences
  • Expert knowledge in various search and social platforms

This position offers a competitive salary package ranging from ₹10,00,000 to ₹20,00,000 per annum.



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