Digital Marketing Specialist

6 days ago

Gurgaon, Haryana, India Snaphunt Full time

About the Role

We are seeking a skilled Digital Marketing Specialist to join our team as a Performance Marketing Executive. In this role, you will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels.

Key Responsibilities:

  • Create and optimize paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase brand awareness and engagement.
  • Manage display advertising campaigns, including programmatic buying and retargeting strategies.
  • Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
  • Monitor and analyze campaign performance metrics, including CPC, CTR, CPA, ROI, and conversion rates.
  • Use data-driven insights to adjust strategies and optimize budget allocation across channels.
  • Collaborate with the content and creative teams to develop compelling ad creatives and landing pages.
  • Stay up-to-date with industry trends, algorithm changes, and best practices in digital marketing.
  • Prepare and present regular performance reports to stakeholders, providing actionable recommendations for continuous improvement.
  • Develop, implement, and manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions.

Requirements and Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2+ years of experience in performance marketing, digital advertising, or a similar role.
  • Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and others.
  • Strong analytical skills with experience in using tools like Google Analytics, SEMrush, or similar.
  • Experience with A/B testing and conversion rate optimization.
  • Ability to interpret data, identify trends, and make data-driven decisions.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
  • Excellent written and verbal communication skills.
  • Certification in Google Ads or other relevant digital marketing certifications is a plus.

What We Offer:

In today's digital era where there are countless marketing channels evolving, we aspire to deliver research-based marketing solutions well within the resource constraint at a price that is value for money. Our estimated salary range for this position is $65,000 - $90,000 per annum, depending on experience and qualifications.

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