Digital Marketing Director

5 days ago

Gurgaon, Haryana, India 32nd Full time
About 32ND

We are a pioneering real estate company with a rich history dating back to 1990, boasting an impressive portfolio of commercial, co-working, hospitality, and luxury retail spaces across India, particularly in Delhi-NCR and Goa.

Today, we have evolved into a vibrant cultural and lifestyle community that caters to the new generation, partnering with renowned brands and tastemakers from around the world.

We are innovation-driven - discovering and nurturing emerging brands offering unparalleled high-end experiences; introducing cutting-edge experiential technology; and providing luxury residences with a global appeal.

Learn more: Website/Instagram/LinkedIn

Our values resonate with yours?

Innovative Problem-Solving: We harness the power of thoughtful technology, seamlessly connecting with purpose and meaning, building communities, elevating experiences, and solving simple problems.

Confident Simplicity: A lesson in restraint, our philosophy is less is always more. Curated canvases give space for individuals to lead their lives or experience desired moments.

Crafted Elevation: Purposeful design harmonizes with the environment, layering materiality and texture, celebrating craftsmanship, and demonstrating a commitment to care.

Soulful Humanity: A warmth of spirit and a belief in the power of human connection infuse moments with magic, bringing people together through shared experiences.

The Role:

You will drive and optimize all digital marketing initiatives to enhance brand awareness, generate high-quality leads, foster customer engagement, manage the marketing strategy for 32ND's mobile app, and optimize the brand's performance on delivery platforms like Zomato.

This role oversees the digital strategy, execution, and performance of campaigns across channels such as SEO, SEM, the 32ND website, the 32ND app, and third-party delivery platforms.

You will work closely with cross-functional teams to ensure a cohesive digital strategy that supports both customer acquisition and brand-building efforts.

You will also be responsible for improving the performance of 32ND's F&B IPs on platforms like Zomato by optimizing listings, promotions, and visibility to drive sales and customer engagement.

Key Responsibilities:
  • Digital Strategy Development and Execution: Lead the development and execution of a comprehensive digital marketing strategy that supports 32ND's overarching business goals, including brand awareness, lead generation, and customer retention.
  • Channel Management: Manage digital channels such as the website, SEO/SEM, paid advertising, and the 32ND mobile app, ensuring consistent messaging and high performance across all digital touchpoints.
  • Campaign Development: Collaborate with the marketing team to conceptualize, plan, and execute integrated digital campaigns that drive traffic, engagement, conversions, and app usage.
  • Omnichannel Integration: Ensure a seamless integration of digital efforts with offline campaigns (e.g., events, print, PR) to provide a cohesive brand experience for customers across platforms, including the mobile app.
App Marketing Ownership:
  • App Marketing Strategy: Develop and implement a dedicated marketing strategy for the 32ND mobile app, focusing on growing app downloads, user engagement, and in-app transactions for both F&B and Residence offerings.
  • In-App Campaigns: Plan and execute in-app marketing campaigns such as push notifications, in-app banners, and personalized offers to drive engagement, retention, and conversions (e.g., restaurant bookings, event reservations, or residential inquiries).
  • App Analytics and Performance: Track app-related metrics such as installs, active users, session duration, and in-app conversions. Continuously refine app marketing efforts based on user data and behaviour patterns to improve overall app performance.
  • Delivery Platform Optimization: Lead the optimization of 32ND's F&B brands on delivery platforms like Zomato, focusing on improving visibility, rankings, and sales through targeted promotions, menu optimization, and customer reviews.
Performance Marketing and Lead Generation:
  • PPC and SEM Management: Lead and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) to maximize click-through rates (CTR), reduce customer acquisition costs (CAC), and improve overall ROI.
  • SEO Strategy and Execution: Develop and implement an SEO strategy to improve organic search rankings, drive relevant traffic to the 32ND website, and increase the visibility of both F&B brands and Residences.
  • Landing Page and App Optimization: Work closely with the marketing and content teams to develop and optimize landing pages and in-app content that convert visitors into leads, focusing on improving the user experience and ensuring high-quality lead generation for residential projects and F&B offerings.
Website and App Management:
  • Website Ownership: Oversee the performance, content, and user experience of 32ND's websites, ensuring optimal SEO.
  • App Management: Work closely with development teams and product managers to ensure the 32ND mobile app delivers a premium user experience and that marketing efforts drive user engagement and loyalty.
  • Conversion Rate Optimization (CRO): Continuously monitor website and app performance metrics (bounce rates, session duration, app retention) and implement CRO strategies to improve user journeys and drive higher conversion rates for both web and app-based interactions.
Data Analytics and Reporting:
  • Performance Tracking: Monitor, analyze, and report on the performance of all digital marketing channels and campaigns, including app marketing efforts, focusing on key metrics such as website traffic, conversion rates, lead generation, app downloads, in-app engagement, and ROI.
  • Data-Driven Insights: Use tools like Google Analytics, SEMrush, app analytics tools to gather insights on campaign performance and customer behavior, using this data to optimize future digital campaigns and refine the overall strategy.
  • A/B Testing: Conduct regular A/B testing on digital campaigns, landing pages, emails, and app features to identify optimization opportunities and improve overall performance.
Collaboration and Cross-Functional Alignment:
  • Work Closely with Cross-Functional Teams: Collaborate with the marketing, events, content, and design teams to ensure cohesive messaging across all digital campaigns, web, and app experiences.
  • Support PR and Offline Efforts: Work with the Marketing Manager to align digital strategies with PR campaigns, offline events, and partnerships to maximize overall campaign effectiveness.
  • Vendor and Agency Management: Manage relationships with external agencies, vendors, or freelancers when necessary (e.g., PPC agencies, SEO consultants, app developers) to ensure high-quality service delivery and alignment with business goals.
What You Bring to the Table:
  • Bachelor's degree in Marketing, Communications, or a related field along with 7-8 years of experience in a similar role.
  • Ability to work effectively with cross-functional teams to ensure seamless campaign coordination and execution.

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