F&B and Retail Marketing Lead

1 week ago

Gurgaon, Haryana, India 32nd Full time
About 32nd

We are a legacy real estate company established in 1990, pioneering commercial, co-working, hospitality, and luxury retail spaces across India, with a focus on Delhi-NCR and Goa.

Today, we are an elevated cultural and lifestyle community for the new generation, partnering with world-renowned brands and tastemakers.

We are driven by innovation - discovering emerging brands, incubating cutting-edge experiential technology, and offering luxury residences with global appeal.

Learn more: Our Website or Instagram

The Role:

The F&B and Retail Marketing Manager at 32ND will lead the development and execution of marketing strategies for all Food & Beverage IPs as well as Retail offerings.

This role involves driving brand growth through targeted marketing campaigns, coordinating with our Social Media Manager, and overseeing PR, events, and activations for both F&B and Retail.

Main Responsibilities:
  1. F&B and Retail Brand Strategy & Campaign Development
  • Develop targeted marketing strategies for each F&B IP and Retail offering, ensuring alignment with our premium lifestyle positioning.
  • Plan and execute multi-channel marketing campaigns to drive foot traffic, online engagement, and sales for F&B and Retail brands.
  • Build, manage, and update a detailed marketing calendar for all F&B and Retail marketing activities.
  • Collaborate with different departments to ensure seamless execution of marketing initiatives.
Campaign Coordination and Content Development
  • Work closely with our Social Media Manager to ensure social media content aligns with overall marketing objectives.
  • Collaborate on developing engaging content for promotions, events, and activations.
Digital & Social Media Marketing
  • Develop and optimize paid digital advertising campaigns focusing on customer acquisition, engagement, and conversions.
Delivery Platform Performance & Optimization (F&B)
  • Oversee F&B brands' presence on delivery platforms like Zomato and Swiggy.
  • Regularly review performance metrics and collaborate with operations to improve ratings and order volumes.
On-Site Marketing & Customer Experience (F&B and Retail)
  • Plan and promote in-restaurant and in-store events, offers, and activations to enhance customer experience.
  • Ensure menus, signage, and product displays reflect the premium quality and identity of F&B and Retail brands.
  • Collaborate with operations and customer experience teams to elevate the overall in-store and dining experience.
Events & Activations (F&B and Retail)
  • Lead the planning and execution of branded events for both F&B and Retail.
  • Develop and execute marketing plans for new product launches in Retail.
  • Identify and manage co-branded activations with complementary brands or partners.
Public Relations & Media Outreach (F&B and Retail)
  • Collaborate with our Head of Marketing and external PR agencies to create a strong PR strategy for both F&B and Retail.
  • Develop relationships with key media, influencers, and bloggers in the F&B, retail, and lifestyle sectors.
  • Lead the creation of press materials, including press releases, brand stories, and media kits.
Performance Analytics & Reporting
  • Regularly analyze campaign performance, tracking key metrics such as sales, customer engagement, ROI, and foot traffic.
  • Continuously gather and analyze customer feedback from online reviews and in-store surveys.
  • Measure the success of PR efforts and events based on media coverage and event attendance.
Requirements:
  • 5+ years of experience in marketing, with a focus on food & beverage, retail, hospitality, or lifestyle sectors.
  • Proven experience in planning and executing successful F&B and Retail marketing campaigns.
  • Strong organizational and project management skills.
  • Ability to work effectively with cross-functional teams.

We offer a competitive salary range of $90,000 - $120,000 per annum, depending on experience.

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