
Marketing Executive Leader for Global Expansion
7 days ago
A seasoned marketing executive with a proven track record of driving global growth and expansion through strategic demand generation, brand positioning, and product marketing.
">Key Responsibilities:
">- Develop and execute integrated marketing campaigns that deliver 3–5x YoY growth in marketing-sourced pipeline.">
- Drive a 3x increase in brand awareness metrics across key markets through strategic content, executive visibility, and category creation initiatives.">
- Launch a robust competitive messaging and positioning framework to differentiate in a crowded travel/hospitality tech market.">
Required Skills & Qualifications:
">- Strategic thinking and problem-solving skills to drive business growth and category creation.">
- B2B SaaS expertise with a deep understanding of subscription/SaaS metrics, sales cycles, and funnel performance.">
- Demand gen mastery with hands-on experience scaling demand gen programs (ABM, performance, lifecycle) with measurable results.">
- Brand storytelling and product marketing capabilities with exceptional articulation of brand narrative across global regions.">
- Global mindset with experience leading multicultural teams, entering new markets, and managing localization strategies.">
Benefits:
">- Opportunity to lead a high-performing team across demand gen, product marketing, content, brand, and ops.">
- Hybrid global team structure that scales with international expansion.">
Others:
">- Use KPIs and marketing analytics to prioritize, justify spend, and course-correct.">
- Streamline the Martech stack to reduce costs while improving campaign efficiency and attribution accuracy.">
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