Business Insights Manager

18 hours ago


Mumbai, Maharashtra, India beBeeBusiness Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Business Insights Manager

About the Role:

We are seeking a highly skilled Business Insights Manager to join our team. The successful candidate will be responsible for driving business growth through data-driven insights and strategic recommendations.

Key Responsibilities:
  • Analyze website and application performance metrics, user behavior, and conversion rates using Adobe Analytics.
  • Create custom reports and dashboards in Adobe Analytics and Tableau to visualize data and present actionable insights to stakeholders.
  • Collaborate with marketing, product, and business teams to define key performance indicators (KPIs) and establish benchmarks for digital initiatives.
  • Provide recommendations based on data insights to improve user experience, marketing campaigns, and overall digital strategy.
  • Perform ad-hoc analysis and deep dives into data to uncover trends, patterns, and anomalies.
  • Ensure data accuracy, integrity, and consistency by validating data sources and implementing data governance best practices.
  • Stay informed about industry trends and best practices in web analytics, BI, and data visualization tools.
Requirements:
  • Bachelor's degree in Computer Science, Business Analytics, Marketing, or a related field (preferred) with 4+ years of proven experience in web analytics using Adobe Analytics (formerly Omniture) and proficiency in Adobe Reporting.
  • Strong analytical skills with experience in BI tools such as Tableau, Power BI, or similar platforms.
  • Ability to interpret complex data sets and communicate findings clearly to non-technical stakeholders.


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