Head of Marketing Operations

1 month ago

Noida, Uttar Pradesh, India Innovaccer Full time
About the Role

We are seeking a highly skilled and experienced Head of Marketing Operations to join our team at Innovaccer. As a key member of our Operations Department, you will play a pivotal role in refining and executing our marketing strategies, driving growth, and enhancing market penetration.

Key Responsibilities
  • Strategic Marketing Planning & Execution: Lead and execute key marketing initiatives that align with our broader business objectives to drive growth and enhance market penetration.
  • Cross-functional Collaboration: Serve as a critical link between marketing and other teams, including sales, GTM, and central operations.
  • Operations Management: Manage the daily workflow of marketing communications, tracking the progress of content production and ensuring adherence to strategic plans.
  • Sales Cycle Understanding: Work closely with Revenue Operations to understand the sales cycle, from lead generation to deal closure, and identify challenges at various stages.
  • Program Management: Run and drive various programs, including new product launches, new marketing campaigns, and identifying execution gaps.
  • Performance Measurement & Optimization: Utilize analytics and insights to measure marketing performance across channels and campaigns.
  • Leadership & Influence: Provide leadership within the Marketing Ops function, influencing the marketing team and broader organizational units to foster a culture of excellence and innovation.
  • Process Improvement: Continuously evaluate and refine marketing processes and tools to improve team productivity and data quality.
Requirements
  • Experience and Industry Knowledge: 7+ years of experience in marketing or revenue operations, ideally within B2B settings, with a preference for backgrounds in SaaS or tech.
  • Strategic and Analytical Skills: Ability to lead strategic planning and execution, use data to drive decisions, and manage comprehensive marketing programs.
  • Communication and Interpersonal Skills: Exceptional writing and storytelling skills, capable of producing high-quality content for diverse audiences.
  • Program Management: Experience in managing programs related to new product launches, new marketing campaigns, and identifying and addressing execution gaps.
  • Technical Proficiency: Advanced skills in MS Office (Excel, PowerPoint, Word) and Google Suite (Sheets, Docs, Slides), along with marketing automation tools and CRM systems.
What We Offer
  • Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
  • Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
  • Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
  • Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
  • Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only
  • Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices

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