Head of Marketing Operations Director

5 days ago


Noida, Uttar Pradesh, India Innovaccer Full time
  • About the Role
  • As the Head of Marketing Operations, you will play a pivotal role in refining and executing our marketing strategies. Your role will involve strategic planning, providing analytical insights, and fostering cross-functional collaboration to optimize our marketing operations.
  • Key Responsibilities:
  1. Strategic Marketing Planning & Execution: Lead and execute key marketing initiatives that align with our broader business objectives to drive growth and enhance market penetration.
  2. Cross-functional Collaboration: Serve as a critical link between marketing and other teams, including sales, GTM, and central operations.
  3. Operations Management: Manage the daily workflow of marketing communications, tracking the progress of content production and ensuring adherence to strategic plans.
  4. Sales Cycle Understanding: Work closely with Revenue Operations to understand the sales cycle, from lead generation to deal closure, and identify challenges at various stages.
  5. Program Management: Run and drive various programs, including new product launches, new marketing campaigns, and identifying execution gaps.
  6. Performance Measurement & Optimization: Utilize analytics and insights to measure marketing performance across channels and campaigns.

Responsibilities

  • Lead and execute key marketing initiatives to drive growth and enhance market penetration.
  • Manage the daily workflow of marketing communications, tracking content production and ensuring adherence to strategic plans.
  • Work closely with Revenue Operations to understand the sales cycle and identify challenges.
  • Run and drive various programs, including new product launches and marketing campaigns.

About Innovaccer

Innovaccer is a leading technology company revolutionizing healthcare delivery through data and innovation. We are committed to fostering an inclusive and diverse workplace where all employees feel valued and empowered.



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