Salesforce Marketing Automation Specialist

3 days ago

Aligarh, Uttar Pradesh, India beBeeMarketingAutomation Full time ₹ 12,00,000 - ₹ 16,00,000

Marketing Automation Specialist Wanted

We are seeking a skilled and experienced professional to join our team as a Marketing Automation Specialist. As a key member of our marketing team, you will be responsible for designing, developing, and maintaining robust marketing solutions using the Salesforce Marketing Cloud platform.

Key Responsibilities
  • Design and develop innovative marketing automation strategies and campaigns using Salesforce Marketing Cloud, including email marketing, push messages, journey builder, automation workflows, and personalized content.
  • Configure and customize Salesforce Marketing Cloud to meet specific business needs, including creating data extensions, implementing dynamic content, and managing subscriber lists.
  • Develop and maintain complex SQL queries and data-driven automation processes to manipulate and transform data within Salesforce Marketing Cloud.
  • Integrate Salesforce Marketing Cloud with other systems, such as CRM platforms or external data sources, using APIs and custom integration methods.
  • Build AMP Scripts while creating Email templates and using data from data extensions.
  • Build and Validate HTML and CSS.
  • Monitor and troubleshoot marketing automation processes, ensuring data integrity, campaign deliverability, and optimal system performance.
  • Conduct quality assurance testing to validate the accuracy and functionality of marketing automation campaigns and journeys.
  • Create Reports and Dashboards to measure KPIs of campaigns.
  • Perform Root Cause Analysis if KPIs are not achieved.
  • Experience in Advertising Studio, Datorama, Einstein Analytics would be a plus.
Requirements
  • Bachelor's degree in Computer Science, Information Technology, or a related field.
  • Certification like Salesforce Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer.
  • 4-5 years of hands-on experience in Salesforce Marketing Cloud implementation and execution of marketing campaigns.
  • Strong understanding of marketing automation concepts, including email marketing, segmentation, personalization, and customer journey mapping.
  • Proficiency in Salesforce Marketing Cloud configuration and customization, including data extensions, contact builder, automation workflows, and content builder.
  • Solid knowledge of SQL and experience in developing complex queries and data manipulation within Salesforce Marketing Cloud.
  • Experience with Salesforce Marketing Cloud APIs and integration methods, including SOAP and REST.
  • Familiarity with HTML, CSS, and AMPscript for email template customization and dynamic content creation.
  • Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve technical issues related to marketing automation processes.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Experience with other Salesforce products, such as Sales Cloud or Service Cloud, is a bonus.

Our company values drive how we work and who we hire. We value Customer Success, Trust, Integrity, Collaboration, Innovation, Inclusion, and Accountability in all aspects of our business.

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