Senior Online Sales Strategist

2 days ago

Noida, Uttar Pradesh, India beBeeEcommerce Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Title: Ecommerce Specialist

We are seeking a highly motivated and results-driven E-commerce Specialist to lead the planning, execution, and optimization of our online sales channels.

The ideal candidate will manage all aspects of the e-commerce ecosystem including website management, online marketing, merchandising, operations, and customer engagement to drive revenue, profitability, and exceptional user experience.

Key Responsibilities:

  • Develop and execute short-term and long-term strategies to grow online revenue.
  • Analyze customer behavior, market trends, and competitive insights to inform planning.
  • Define KPIs and performance goals across sales channels.

Website & Platform Management:

  • Oversee website operations (Shopify, Magento, WooCommerce, etc.) including updates, performance, and user experience.
  • Ensure mobile responsiveness, SEO optimization, and technical health.
  • Manage integrations with payment gateways, CRMs, and analytics tools.

Cataloguing & Product Information Management:

  • Lead cataloguing efforts including product uploads, classification, taxonomy, and metadata.
  • Ensure high-quality, accurate, and SEO-optimized product titles, descriptions, images, and attributes.
  • Maintain consistency across website, marketplaces, and third-party platforms.
  • Coordinate with content, merchandising, and inventory teams for new product launches and updates.

Digital Marketing & Customer Acquisition:

  • Plan and execute paid campaigns (Google Ads, Meta, Display, Remarketing).
  • Optimize conversion rate, AOV, CAC, and ROAS using performance analytics.
  • Collaborate with content and design teams to create effective marketing assets.

Logistics, Fulfillment & Operations:

  • Coordinate with logistics partners and warehouse teams for order fulfillment.
  • Monitor inventory levels, shipping SLAs, return management, and order accuracy.
  • Improve operational efficiency and reduce fulfillment-related costs.

Customer Experience & Retention:

  • Enhance end-to-end customer journey from discovery to post-purchase.
  • Manage email/SMS campaigns, loyalty programs, and personalization strategies.
  • Monitor customer service performance and feedback (CSAT,NPS, resolution time).

Requirements:

  • Bachelor's degree in Marketing, Business, E-commerce, or related field.
  • 5–7 years of experience in managing e-commerce platforms and campaigns.

Skills:

  • Strong knowledge of e-commerce platforms, CMS, and digital marketing tools.
  • Proficient in Google Ads, Meta Ads, email marketing, SEO/SEM, and analytics.
  • Data-driven, with strong organizational and project management skills.

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