CRM & Automation Strategist
3 weeks ago
We are seeking a highly skilled CRM & Automation Specialist to join our team at Tropicfeel. This is a unique opportunity to drive customer engagement, segmentation, and loyalty across our customer lifecycle.
The ideal candidate will have a proven track record of developing and executing successful CRM strategies, with expertise in marketing automation, data analysis, and personalized customer experiences.
Responsibilities:
- Develop and execute the CRM strategy aligned with Tropicfeel's business objectives and customer-centric approach.
- Map the customer journey, identify pain points, and implement strategies to improve touchpoints, increase satisfaction, and drive repeat purchases.
- Manage the end-to-end process of email production, including a/b testing, creation, checking, segmenting, scheduling, and analysis of both broadcast and triggered campaigns.
- Lead the Marketing Automation initiatives for Tropicfeel by defining the strategy aligned with the Customer Lifecycle, planning, and in-platform execution of workflows and their optimization via A/B testing.
- Collaborate with cross-functional teams to ensure alignment and integration of CRM initiatives with overall marketing efforts.
Requirements:
- Minimum 3-5 years of experience in a similar role.
- Background in Klaviyo software and marketing automation platforms.
- Ability to communicate effectively in English and Spanish.
- Proficiency in Excel or Google Sheets and data analysis tools.
- Passion for email marketing and willingness to improve skills from this channel.
We offer a dynamic work environment, opportunities for career growth, and a range of benefits, including flexible work arrangements, professional development programs, and discounts on Tropicfeel products.
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