Senior Business Development Executive
1 day ago
The DSA Channel Lead is responsible for driving business growth through the Direct Selling Agent (DSA) channel for unsecured lending products. This role involves strategizing, onboarding, managing, and optimizing the DSA network to ensure consistent lead generation, quality sourcing, and achievement of business targets in compliance with regulatory and internal credit policies.
Key Responsibilities:- Strategic Planning
- Develop and execute a national strategy for DSA channel development for unsecured loans.
- Drive growth in disbursements while maintaining portfolio quality.
- Design and implement standard operating procedures (SOPs) for DSA operations.
- Channel Development
- Identify, onboard, and activate new DSAs across regions.
- Set performance benchmarks and governance models for DSAs.
- Monitor DSA productivity, channel health, and compliance adherence.
- Team Leadership
- Lead and manage a pan-India team of DSA managers, regional sales heads, and coordinators.
- Provide training, mentoring, and performance reviews to strengthen the channel team.
- Coordinate closely with the credit, operations, and risk teams to streamline processes.
- Sales Performance
- Ensure achievement of monthly/quarterly/yearly business targets.
- Analyze market trends and competitor strategies to fine-tune sales approach.
- Monitor and report key sales metrics including lead funnel, conversion, TAT, etc.
- Governance and Compliance
- Ensure adherence to all regulatory and internal policy guidelines across DSA channel operations.
- Implement checks and balances to minimize frauds and improve compliance.
- Maintain proper documentation and audit readiness across partner DSAs.
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