
Programmatic Buyer Specialist
3 days ago
We are seeking an experienced Programmatic Buying Specialist to join our team. This is a unique opportunity to leverage your skills in digital marketing and programmatic buying to drive success for our clients.
Key Responsibilities:
- Develop comprehensive digital marketing strategies that incorporate awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding using DV360.
- Manage and optimize App Campaigns on DV360, focusing on reach/install/conversion metrics and linking App Analytics platforms to DV360.
- Configure ad tags/floodlight tags in CM/DV360 for campaign conversion tracking, audience activity monitoring, and integrating different platforms for importing/exporting audiences and conversions.
- Collaborate with internal teams to implement tracking mechanisms and ensure seamless campaign execution.
- Perform account management responsibilities for display/TrueView/video/search campaigns, structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
- Monitor accounts daily/monthly, adjusting budget caps, campaign pacing, lost bidding, impression share, and other key metrics to optimize campaign strategies.
- Support creative design teams with innovative ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML 5, and static display creatives.
- Communicate effectively with clients/PoCs to synchronize campaign achievements with predefined goals.
- Generate reports at three stages of the campaign: before, during, and after auditing the advertising account and identifying gaps in existing structures and targeting.
- Plan, execute, and manage programmatic campaigns to deliver maximum ROI.
- Understand performance across digital channels and make data-driven decisions.
- Preference given to experience working on performance-based campaigns.
Primary Skills:
- Programmatic Buying (Intermediate)
- DV 360 Certified
- Experience working on DV 360
Secondary Skills:
- Google Campaign Manager (Intermediate)
- Marketing
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