Senior Digital Campaign Coordinator

5 days ago


Jaipur, Rajasthan, India beBeePerformance Full time ₹ 18,00,000 - ₹ 25,00,000
Key Role: Performance Marketing Specialist

Campaign Planning & Execution:

  • Develop, implement, and manage performance marketing strategies across a range of channels, including Google Ads, Meta Ads, LinkedIn Ads, affiliate marketing, and programmatic advertising.
  • Establish and execute campaigns, encompassing audience targeting, ad copy creation, and budget allocation.
  • Optimize ad spend to minimize Customer Acquisition Cost (CAC) while scaling traffic and conversions.

Optimization & Analytics:

  • Monitor and analyze campaign performance utilizing tools such as Google Analytics, tracking KPIs like CPA, ROAS, CTR, and conversion rates.
  • Conduct A/B tests, multivariate tests, and funnel optimization to enhance campaign outcomes.
  • Refine targeting using multi-touch attribution to track customer journeys.

Reporting & Insights:

  • Create dashboards and reports to communicate campaign results to stakeholders, highlighting insights and recommendations.
  • Utilize data-driven insights to inform strategic decisions and drive business growth.

Collaboration:

  • Work closely with creative teams to develop compelling ad creatives and landing pages.
  • Coordinate with product and sales teams to align campaigns with business objectives.
  • Manage relationships with vendors, agencies, and third-party trackers.

Innovation & Learning:

  • Stay updated on industry trends, new platforms, and emerging technologies.
  • Promote innovative strategies to elevate campaign performance and brand visibility.


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