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Digital Campaign Specialist
3 weeks ago
Job Title: Digital Campaign Manager
Key Responsibilities:- Campaign Execution and Management
- Design, build, and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App) to engage customers effectively.
- Manage end-to-end campaign workflows including targeting, segmentation, and personalization to ensure maximum reach and impact.
- Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios to optimize results.
- Segmentation & Targeting
- Create customer segments using data model and query capabilities (SQL) to identify key audiences.
- Leverage behavioural, transactional, and demographic data to build targeted lists that drive conversions.
- Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules to maintain a positive brand image.
- Personalization & Templates
- Configure personalization blocks, dynamic content, and message templates to create unique experiences for customers.
- Work with creative teams to build responsive, personalized email templates that enhance engagement.
- Campaign Optimization & Reporting
- Monitor campaign performance (delivery, open rates, click-throughs, conversions) to measure success.
- Conduct A/B testing and provide insights for optimization to improve future campaigns.
- Generate campaign reports and dashboards for stakeholders to inform decision-making.
- 3–7 years of experience in campaign execution and management.
- Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR) to ensure successful campaigns.
- Experience with SQL and JavaScript for segmentation and audience building to drive results.
- Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates to streamline operations.
- Understanding of data flows, customer journeys, and campaign automation to create seamless experiences.
- Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail) to engage customers across channels.
- Strong analytical skills and experience working with reporting & campaign optimization to drive business growth.
- Ability to collaborate with marketing, data, and technology teams to achieve shared goals.
- Excellent communication and project management skills to lead cross-functional teams.