Digital Campaign Strategist

1 day ago

Jaipur, Rajasthan, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

About Jaipur Rugs was removed

Job Summary:

We are seeking a seasoned Paid Marketing Specialist with expertise in Facebook and Google AdWords campaigns to elevate our digital marketing efforts.

Responsibilities:

  • Plan, execute, and manage paid advertising campaigns on Facebook and Google AdWords, aligning with our marketing objectives.
  • Perform comprehensive keyword research, audience segmentation, and competitive landscape analysis to guide campaign strategy.
  • Regularly monitor, analyze, and optimize campaign performance to enhance effectiveness and efficiency.
  • Employ advanced knowledge of Excel and paid marketing tools for data analysis, campaign management, and reporting.
  • Work collaboratively with the content and design teams to develop impactful ad creatives and conversion-optimized landing pages.
  • Stay abreast of industry trends, platform updates, and best practices in paid advertising to continually refine strategies and tactics.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • A minimum of 4 years of direct experience in managing paid advertising campaigns on Facebook and Google AdWords.
  • Proficiency in Microsoft Excel and familiarity with leading paid marketing tools and platforms is essential.
  • Demonstrated ability to analyze complex data sets and extract meaningful insights to inform campaign strategies.
  • Comprehensive understanding of ad targeting, bidding strategies, and optimization practices on Facebook and Google AdWords.
  • Strong communication skills, both verbal and written, with the ability to collaborate effectively across teams.
  • Creative problem-solving skills and meticulous attention to detail.

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