
Digital Marketing Strategist
22 hours ago
We are seeking a highly skilled Digital Marketing Strategist to lead the development and execution of our digital marketing campaigns.
Campaign Planning & ExecutionThe ideal candidate will have experience in planning and executing campaigns across multiple channels, including Google Ads, Meta Ads, LinkedIn Ads, affiliate marketing, and programmatic advertising.
They will be responsible for setting up and executing campaigns, including audience targeting, ad copy creation, and budget allocation.
- Developing and managing performance marketing strategies
- Setting up and executing campaigns across multiple channels
- Managing audience targeting, ad copy creation, and budget allocation
The successful candidate will also have expertise in monitoring and analyzing campaign performance using tools like Google Analytics, tracking KPIs such as CPA, ROAS, CTR, and conversion rates.
They will conduct A/B tests, multivariate tests, and funnel optimization to improve campaign outcomes.
Additionally, they will optimize ad spend to reduce Customer Acquisition Cost (CAC) while scaling traffic and conversions.
- Monitoring and analyzing campaign performance
- Conducting A/B tests, multivariate tests, and funnel optimization
- Optimizing ad spend to reduce Customer Acquisition Cost (CAC)
The selected candidate will create dashboards and reports to communicate campaign results to stakeholders, highlighting insights and recommendations.
They will use multi-touch attribution to track customer journeys and refine targeting.
- Creating dashboards and reports to communicate campaign results
- Using multi-touch attribution to track customer journeys
The Digital Marketing Strategist will work closely with creative teams to develop compelling ad creatives and landing pages.
They will also coordinate with product and sales teams to align campaigns with business goals.
- Working closely with creative teams
- Coordinating with product and sales teams
The ideal candidate will stay updated on industry trends, new platforms, and emerging technologies (e.g., AI-driven ads, AR/VR formats).
They will propose innovative strategies to enhance campaign performance and brand visibility.
- Staying updated on industry trends and emerging technologies
- Proposing innovative strategies to enhance campaign performance
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