
Digital Media Buying Strategist
4 days ago
We are looking for a skilled Digital Media Buying Strategist to join our team. In this role, you will be responsible for developing and executing media buying strategies across various platforms, including Google Ads, Meta Ads, and Programmatic Ads.
Key Responsibilities- Develop and manage market mix models to optimize investments across channels
- Plan, manage, and optimize monthly ad spends to achieve return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV) targets
- Build and refine full-funnel strategies (top-of-the-funnel, middle-of-the-funnel, bottom-of-the-funnel) for scalable growth
- Analyze creatives and content performance to ensure alignment with audience behavior
- Collaborate with content and creative teams to guide ad storytelling and messaging
- Run A/B and multivariate tests across creatives, audiences, placements, and bidding strategies
- Leverage attribution models and Google Analytics (GA4) for accurate measurement of performance
- Build dashboards and automated reports to track and optimize campaigns in real-time
- Strong understanding of digital media buying principles and practices
- Ability to develop and execute strategic plans to drive business results
- Excellent analytical and problem-solving skills
- Strong communication and collaboration skills
- Experience with Google Ads, Meta Ads, and Programmatic Ads
- Familiarity with attribution models and Google Analytics (GA4)
- A dynamic and innovative work environment
- Ongoing training and professional development opportunities
- A competitive salary and benefits package
- The opportunity to work with a talented team of professionals
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