
Digital Marketing Strategist
3 days ago
The role involves leading the execution of performance marketing strategies across various digital channels. This includes developing and implementing campaigns, setting up audience targeting, creating ad copy, and allocating budget.
Key responsibilities include campaign planning, execution, optimization, and analytics. The ideal candidate will have expertise in Google Ads, Meta Ads, LinkedIn Ads, affiliate marketing, and programmatic advertising.
- Campaign Planning & Execution:
- Develop and execute performance marketing strategies
- Set up and manage campaigns, including audience targeting and ad copy creation
- Allocate budget effectively to achieve desired outcomes
- Optimization & Analytics:
- Monitor and analyze campaign performance using tools like Google Analytics
- Track key performance indicators (KPIs) such as CPA, ROAS, CTR, and conversion rates
- Conduct A/B tests, multivariate tests, and funnel optimization to improve campaign outcomes
- Reporting & Insights:
- Create dashboards and reports to communicate campaign results to stakeholders
- Highlight insights and recommendations to inform business decisions
- Collaboration:
- Work with creative teams to develop compelling ad creatives and landing pages
- Coordinate with product and sales teams to align campaigns with business objectives
- Manage relationships with vendors, agencies, and third-party trackers
- Innovation & Learning:
- Stay updated on industry trends, new platforms, and emerging technologies
- Propose innovative strategies to enhance campaign performance and brand visibility
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