Digital Marketing Campaign Coordinator

3 days ago

Jaipur, Rajasthan, India beBeeEmail Full time ₹ 50,00,000 - ₹ 80,00,000
Marketing Specialist Role

This role involves executing marketing campaigns to engage target audiences and drive sales growth.

Key Responsibilities:
  • Develop effective email marketing strategies, segment databases, identify target audiences, create email lists, and purge non-deliverable addresses.
  • Design visually appealing emails that align with our brand identity.
  • Manage CRM and marketing tools to trigger automated workflows and notifications.
  • Track and analyze campaign performance, providing actionable insights for improvement.
  • A/B test subject lines and creative elements to build winning attributes into future campaigns.
  • Utilize UTM tracking and review email heatmaps to optimize campaign performance.
  • Collaborate with internal teams to ensure content relevance and meaningfulness.

Working closely with cross-functional teams, you will develop and execute marketing strategies to drive business growth. Your expertise in marketing and analytical skills will help us refine our approach and achieve better results.

Requirements:
  • Proven experience in marketing with a focus on campaign execution and analysis.
  • Strong understanding of marketing principles, including segmentation, personalization, and A/B testing.
  • Ability to design visually appealing communications that align with our brand identity.
  • Proficiency in CRM and marketing automation tools.
  • Excellent analytical skills, with the ability to interpret data and provide actionable insights.

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