Strategic Partnerships Lead

4 weeks ago

Bengaluru, Karnataka, India InMobi Full time

Our Story

InMobi has been at the forefront of digital advertising innovation for over 17 years, empowering our clients to drive real connections with their audiences. As a leader in the industry, we continue to push the boundaries of what's possible in measurement and attribution.

We're seeking a proactive and analytical professional to join our team as a Measurement and Attribution Partnerships Manager. In this role, you'll be responsible for managing relationships with key Mobile Measurement Partners (MMPs) and attribution providers, driving initiatives that enhance our clients' ability to measure and attribute their advertising performance effectively.

Key Responsibilities:

  • Develop and Maintain Partnerships: Establish and nurture strategic partnerships with leading MMPs and attribution providers, ensuring alignment with InMobi's business objectives and enhancing our clients' measurement capabilities.
  • Market Expertise: Stay abreast of the latest trends and developments in measurement and attribution technologies, and leverage this knowledge to inform InMobi's partnership strategies.
  • Data Analysis and Reporting: Analyze data and reports provided by MMPs and attribution partners to identify trends, insights, and opportunities for optimization. Communicate findings to internal stakeholders and clients.
  • Strategic Planning and Execution: Collaborate with product, engineering, and sales teams to integrate third-party measurement and attribution solutions effectively, ensuring they meet the needs of our clients.
  • Client Support: Serve as a trusted advisor to clients, helping them navigate and utilize MMP and attribution solutions to achieve their advertising goals. Provide training and support as needed.
  • Industry Knowledge: Maintain a deep understanding of industry standards, best practices, and emerging technologies in digital advertising measurement and attribution.

Experience Needed:

  • Educational Background: Bachelor's degree in Marketing, Business, Statistics, or a related field. Advanced degree is a plus.
  • Professional Experience: 4-6 years of experience in digital advertising, with a focus on measurement, attribution, and analytics. Experience working with MMPs is highly desirable.
  • Technical Skills: Strong understanding of measurement and attribution methodologies, digital advertising technologies, and data analysis tools. Proficiency in statistical analysis and performance metrics.
  • Relationship Management: Proven ability to establish and manage strategic partnerships within the digital advertising ecosystem.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present complex data and insights to various stakeholders.
  • Analytical Thinking: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Impact Created:

  • Enhanced Measurement Capabilities: Strengthen InMobi's offering by effectively integrating third-party measurement and attribution solutions, leading to more accurate and actionable insights for clients.
  • Strategic Relationships: Foster long-term, mutually beneficial relationships with key MMPs and attribution partners, supporting InMobi's competitive positioning.
  • Client Success: Enable clients to achieve their advertising goals by providing robust measurement and attribution solutions and support, enhancing overall client satisfaction.
  • Data-Driven Insights: Facilitate data-driven decision-making by analyzing and reporting on measurement and attribution data, helping internal teams and clients optimize their advertising strategies.
  • Industry Leadership: Contribute to InMobi's thought leadership in digital advertising measurement and attribution by staying informed on industry trends and best practices.

The InMobi Culture

At InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more

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