E-commerce Marketplace Growth Manager

1 day ago

Bengaluru, Karnataka, India XpertReach Full time
Drive Growth and Success in E-commerce Marketplaces

We are seeking a highly skilled and experienced E-commerce Marketplace Growth Manager to join our team at XpertReach. This is a key role that will be responsible for managing and driving the company's growth and presence across various online marketplaces in India.

About the Role
  • This role involves overseeing all aspects of e-commerce marketplace operations, from developing and executing sales strategies to optimizing product listings and enhancing customer engagement.
  • The Manager will collaborate with cross-functional teams to maximize visibility, profitability, and customer satisfaction in the highly competitive Home appliance sector.

Key Responsibilities:

  1. Marketplace Strategy & Planning:
  • Develop and execute a strategic plan for growth on key marketplaces, including Amazon, Flipkart, and other relevant e-commerce platforms.
  • Conduct competitive analysis, identify trends, and use insights to optimize product positioning.
  • Create annual, quarterly, and monthly sales plans to meet growth objectives and drive profitability.
Product Listings & Catalog Management:
  • Manage and optimize product listings, ensuring accurate descriptions, pricing, images, and specifications.
  • Enhance product visibility through SEO optimization, keyword planning, and A+ content on platforms.
  • Oversee catalog updates and product launches, maintaining a consistent brand image and accurate information.
Sales & Performance Analysis:
  • Monitor sales performance, identifying top-selling SKUs and areas for improvement.
  • Track and analyze metrics like conversion rates, sales growth, return on ad spend, and customer feedback.
  • Generate weekly and monthly performance reports and provide actionable insights to improve KPIs.
Inventory & Order Management:
  • Collaborate with the supply chain and operations teams to ensure optimal inventory levels across marketplaces.
  • Implement measures to reduce stockouts, overstock situations, and optimize fulfillment strategies.
  • Ensure timely order fulfillment and resolve any logistics-related issues with marketplaces.
Marketing & Promotions:
  • Develop and execute marketplace-specific promotional campaigns, including discounts, deals, and product bundling.
  • Work closely with digital marketing teams to leverage paid ads, sponsored listings, and display ads.
  • Collaborate with marketplace account managers to drive visibility and take advantage of promotional opportunities.
Customer Experience & Feedback:
  • Ensure positive customer experiences by responding to queries, reviews, and feedback in a timely manner.
  • Track customer satisfaction metrics, including ratings and reviews, and implement actions to improve.
  • Lead initiatives to resolve customer complaints and enhance after-sales support across marketplaces.
Requirements

Key Skills and Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field; an MBA is a plus.
  • 5-8 years of experience in e-commerce, specifically in marketplace management for consumer goods or kitchen appliances.
  • Proven track record of driving sales growth and managing P&L for products on marketplaces.
  • Strong knowledge of e-commerce best practices, SEO, and digital marketing in a B2C environment.
  • Proficiency in using marketplace tools like Amazon Seller Central, Flipkart Seller Hub, and third-party analytics tools.
  • Excellent analytical skills and experience with data-driven decision-making.
  • Strong communication, negotiation, and cross-functional collaboration skills.
  • Ability to thrive in a fast-paced environment and adapt to changing industry dynamics.
Estimated Salary: ₹30,00,000 - ₹40,00,000 per annumBenefits:
  • Competitive salary and performance-based incentives
  • Health insurance and other benefits
  • Opportunity to work with a leading company in the FMCD appliance industry and grow within a dynamic team
  • Learning and development programs

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