Marketplace E-commerce Growth Manager

2 weeks ago

Bengaluru, Karnataka, India XpertReach Full time
Job Description

The Marketplace E-commerce Growth Manager at XpertReach will drive the company's growth and presence across various online marketplaces in India. This role involves overseeing all aspects of e-commerce marketplace operations, from developing and executing sales strategies to optimizing product listings and enhancing customer engagement. The Manager will collaborate with cross-functional teams to maximize visibility, profitability, and customer satisfaction in the competitive home appliance sector.

Key Responsibilities:

  • Marketplace Strategy & Planning:
    • Develop a strategic plan for growth on key marketplaces, including Amazon, Flipkart, and other relevant e-commerce platforms.
    • Conduct competitive analysis, identify trends, and use insights to optimize product positioning.
    • Create annual, quarterly, and monthly sales plans to meet growth objectives and drive profitability.
  • Product Listings & Catalog Management:
    • Manage and optimize product listings, ensuring accurate descriptions, pricing, images, and specifications.
    • Enhance product visibility through SEO optimization, keyword planning, and A+ content on platforms.
    • Oversee catalog updates and product launches, maintaining a consistent brand image and accurate information.
  • Sales & Performance Analysis:
    • Monitor sales performance, identifying top-selling SKUs and areas for improvement.
    • Track and analyze metrics like conversion rates, sales growth, return on ad spend, and customer feedback.
    • Generate weekly and monthly performance reports and provide actionable insights to improve KPIs.
  • Inventory & Order Management:
    • Collaborate with the supply chain and operations teams to ensure optimal inventory levels across marketplaces.
    • Implement measures to reduce stockouts, overstock situations, and optimize fulfillment strategies.
    • Ensure timely order fulfillment and resolve any logistics-related issues with marketplaces.
  • Marketing & Promotions:
    • Develop and execute marketplace-specific promotional campaigns, including discounts, deals, and product bundling.
    • Work closely with digital marketing teams to leverage paid ads, sponsored listings, and display ads.
    • Collaborate with marketplace account managers to drive visibility and take advantage of promotional opportunities.
  • Customer Experience & Feedback:
    • Ensure positive customer experiences by responding to queries, reviews, and feedback in a timely manner.
    • Track customer satisfaction metrics, including ratings and reviews, and implement actions to improve.
    • Lead initiatives to resolve customer complaints and enhance after-sales support across marketplaces.

Requirements

  • Key Skills and Qualifications:
    • Bachelor's degree in Business, Marketing, or a related field; an MBA is a plus.
    • 5-8 years of experience in e-commerce, specifically in marketplace management for consumer goods or kitchen appliances.
    • Proven track record of driving sales growth and managing P&L for products on marketplaces.
    • Strong knowledge of e-commerce best practices, SEO, and digital marketing in a B2C environment.
    • Proficiency in using marketplace tools like Amazon Seller Central, Flipkart Seller Hub, and third-party analytics tools.
    • Excellent analytical skills and experience with data-driven decision-making.
    • Strong communication, negotiation, and cross-functional collaboration skills.
    • Ability to thrive in a fast-paced environment and adapt to changing industry dynamics.

Benefits

  • Competitive salary and performance-based incentives
  • Health insurance and other benefits
  • Opportunity to work with a leading company in the FMCD appliance industry and grow within a dynamic team
  • Learning and development programs

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