Marketplace E-commerce Manager
3 weeks ago
XpertReach is seeking a skilled Marketplace E-commerce Manager to drive growth and presence across various online marketplaces in India. As a key member of our team, you will oversee all aspects of e-commerce marketplace operations, from developing sales strategies to optimizing product listings and enhancing customer engagement.
Key Responsibilities:
- Marketplace Strategy & Planning:
- Develop a strategic plan for growth on key marketplaces, including Amazon and Flipkart, leveraging competitive analysis and market insights to optimize product positioning.
- Create annual, quarterly, and monthly sales plans to meet growth objectives and drive profitability.
- Product Listings & Catalog Management:
- Manage and optimize product listings, ensuring accurate descriptions, pricing, images, and specifications.
- Enhance product visibility through SEO optimization, keyword planning, and A+ content on platforms.
- Sales & Performance Analysis:
- Monitor sales performance, identifying top-selling SKUs and areas for improvement.
- Track and analyze metrics like conversion rates, sales growth, return on ad spend, and customer feedback.
- Inventory & Order Management:
- Collaborate with the supply chain and operations teams to ensure optimal inventory levels across marketplaces.
- Implement measures to reduce stockouts, overstock situations, and optimize fulfillment strategies.
- Marketing & Promotions:
- Develop and execute marketplace-specific promotional campaigns, including discounts, deals, and product bundling.
- Work closely with digital marketing teams to leverage paid ads, sponsored listings, and display ads.
- Customer Experience & Feedback:
- Ensure positive customer experiences by responding to queries, reviews, and feedback in a timely manner.
- Track customer satisfaction metrics, including ratings and reviews, and implement actions to improve.
Requirements:
- Bachelor's degree in Business, Marketing, or a related field; an MBA is a plus.
- 5-8 years of experience in e-commerce, specifically in marketplace management for consumer goods or kitchen appliances.
- Proven track record of driving sales growth and managing P&L for products on marketplaces.
- Strong knowledge of e-commerce best practices, SEO, and digital marketing in a B2C environment.
- Proficiency in using marketplace tools like Amazon Seller Central, Flipkart Seller Hub, and third-party analytics tools.
- Excellent analytical skills and experience with data-driven decision-making.
- Strong communication, negotiation, and cross-functional collaboration skills.
- Ability to thrive in a fast-paced environment and adapt to changing industry dynamics.
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