Category Lead

5 days ago

Shimoga, Karnataka, India beBeeStrategy Full time ₹ 1,00,00,000 - ₹ 2,00,00,000
Key Role: Category Lead

  • This role requires a highly analytical and business-driven individual to own and scale key product categories.
  • The ideal candidate should have strong experience in building and growing categories, driving sales through customer-centric strategies, and collaborating with cross-functional teams to deliver on business objectives.

Key Responsibilities:
  • Category Strategy & Planning
    • Define and execute category strategy for non-apparel verticals such as footwear, bags, watches, beauty, or other lifestyle categories.
    • Identify growth opportunities, market gaps, and consumer trends to build differentiated product offerings.
    • Own the P&L for the category – sales, margins, inventory, and marketing spends.
  • Assortment & Merchandising
    • Plan product assortment in line with consumer demand, seasonality, and market trends.
    • Work with merchandising and marketing teams to design campaigns, promotions, and seasonal collections.
    • Optimize pricing, discounting, and promotions to drive profitability and conversion.
  • Vendor & Brand Management
    • Build and manage strong vendor/brand relationships to negotiate terms, pricing, and supply commitments.
    • Onboard new brands and products aligned with category strategy.
    • Ensure seamless vendor operations – from procurement to fulfillment.
  • Operations & Performance Management
    • Collaborate with supply chain, inventory, and logistics teams to ensure product availability and timely delivery.
    • Monitor daily sales, stock levels, and category performance metrics; take corrective actions when required.
    • Conduct regular competitive analysis to benchmark pricing, product assortment, and category trends.
  • Cross-Functional Collaboration
    • Work closely with marketing to execute category campaigns and promotions.
    • Partner with product & tech teams to enhance category visibility, navigation, and consumer journey.
    • Provide inputs to finance on budgets, forecasting, and ROI measurement.

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