Marketing Leader for Enterprise Growth

1 day ago

Ellore, Andhra Pradesh, India beBeeDemandGeneration Full time ₹ 6,00,000 - ₹ 8,00,000
Demand Generation Manager

We are seeking a seasoned professional to lead our demand generation efforts. As a Demand Generation Manager, you will be responsible for developing and executing multi-channel campaigns that drive pipeline creation, customer acquisition, product adoption, and expansion.

Key responsibilities include:

  • Owning the end-to-end demand generation pipeline: strategy, planning, execution, performance analysis, and optimization.
  • Developing a scalable demand generation engine spanning inbound and outbound tactics, product-led growth, and account-based marketing motions.
  • Tracking and optimizing key performance indicators (KPIs) such as cost of customer acquisition, funnel velocity, and return on investment using real-time dashboards and analytics platforms.

You will also execute multi-channel campaigns, leveraging digital and offline channels, and tailor them to persona-specific pain points and buying journeys. Leveraging generative AI tools, you will develop messaging, email nurtures, landing pages, and ad copy, automate segmentation/personalization, and analyze funnel performance.

Full-funnel optimization involves continuously optimizing funnel performance using data, feedback, and experimentation, running A/B and multivariate testing, cohort analysis, and user experience diagnostics.

This role requires experience marketing enterprise SaaS in regulated industries, deep familiarity with Salesforce, and proven expertise with generative AI tools in marketing contexts. Requirements include 5-8+ years of B2B SaaS experience in demand generation and growth marketing, experience as a player-coach, and hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

We are a leader in innovative solutions, empowering customers to mitigate risks, resolve issues proactively, and drive continuous improvement while protecting their people, products, suppliers, and brands. We thrive on innovation, collaboration, and impact, always looking for passionate professionals to join our growing team and shape the future of quality and compliance.

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