Enterprise Growth Strategist

We're seeking a seasoned Demand Generation Director to spearhead our enterprise growth initiatives.

As a key member of our marketing team, you will be responsible for building and executing multi-channel demand generation strategies that drive awareness, generate qualified leads, and accelerate pipeline across priority verticals.

This includes developing integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.

You will collaborate closely with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.

Additionally, you will continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real-time.

Key Responsibilities:

• Develop and execute full-funnel demand generation strategies that drive awareness, generate qualified leads, and accelerate pipeline across priority verticals.
• Design and implement integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
• Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
• Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real-time.

As a seasoned marketing professional, you will design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.

You will leverage firmographic, technographic, and intent data for targeting and messaging, coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets, and use ABM platforms to orchestrate and optimize campaigns.

Key Responsibilities:

• Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
• Leverage firmographic, technographic, and intent data for targeting and messaging.
• Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
• Use ABM platforms to orchestrate and optimize campaigns.

You will define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI and CAC, and partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.

Key Responsibilities:

• Define and own KPIs for demand generation and ABM.
• Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.

As a seasoned leader, you will establish operating rhythms with Sales, Practice leaders, Marketing, and Partner Alliances to align GTM motions and pipeline goals, partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas, and evaluate, onboard, and manage agency and vendor partners to scale execution capacity across regions and verticals.

Key Responsibilities:

• Establish operating rhythms with Sales, Practice leaders, Marketing, and Partner Alliances to align GTM motions and pipeline goals.
• Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.
• Evaluate, onboard, and manage agency and vendor partners to scale execution capacity across regions and verticals.

• 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
• Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
• Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
• Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
• Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
• Exceptional analytical, communication, and stakeholder alignment abilities.
• Bachelor's degree in Marketing, Business, or related field; MBA or equivalent advanced degree is strongly preferred.