Digital Marketing Strategist for Luxury Beauty Brand
3 days ago
We are a leading salon chain with over 400 locations across 20 countries, offering premium hair and beauty services.
Job DescriptionWe are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive strategies for performance marketing campaigns across various digital channels.
Your primary focus will be on driving traffic to our website, generating leads for our salons, and maximising conversion rates. You will work closely with senior management to define and refine brand positioning and value propositions that resonate with our target audience.
Key Responsibilities:
- Develop innovative strategies and campaigns to differentiate our brand in the market
- Implement and execute campaigns across Google Ads, Facebook Ads, Instagram, and other relevant channels
- Optimise campaigns to enhance performance, ensuring a balanced approach between customer acquisition and return on investment
- Collaborate with UX/UI teams to enhance website and landing page designs, ensuring an optimal user experience
- Stay up-to-date with industry trends, competitor activities, and customer preferences to inform ongoing marketing strategies
Requirements & Skills:
- Proven experience in brand management, preferably in the beauty or luxury goods sector (3-5 years)
- Ability to develop innovative strategies and campaigns
- Strong organisational and project management skills
- Proficient in using data and analytics to inform decision-making
- Ability to collaborate effectively with cross-functional teams
We offer a competitive salary range of ₹7-9 LPA, commensurate with your experience. Our benefits package includes opportunities for professional growth and development, as well as a dynamic work environment.
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