Digital Marketing Strategist
1 day ago
About Us
Jean-Claude Biguine Paris is one of the fastest-growing luxury salon chains, boasting over 400 salons across 20 countries. Our global brand is aligned with JCB India, a premium hair and beauty salon distinguished by French Finesse.
Location:
Mumbai
Working Model:
Onsite working arrangement available.
Days:
Monday to Friday
Timings:
10:30am - 8pm
Budget:
7-9 LPA (based on previous CTC + work experience)
Experience:
3-5 years
Roles & Responsibilities:
- Develop comprehensive strategies for performance marketing campaigns, incorporating digital channels to achieve business objectives.
- Implement and execute campaigns to drive website traffic, generate leads for our salons, and maximize conversion rates.
- Manage advertising campaigns on Google Ads, Facebook Ads, Instagram, and other relevant platforms.
- Continuously optimize campaigns to enhance performance, ensuring a balanced approach between customer acquisition and return on investment.
- Collaborate with senior management to define and refine brand positioning and value propositions that resonate with target audiences.
- Lead integrated marketing campaigns for new products, seasonal collections, and brand initiatives.
- Ensure uniform messaging and visual identity across all channels through collaboration with the creative team.
- Conduct thorough market research to identify industry trends, competitor activities, and consumer preferences, providing valuable insights to inform marketing strategies.
- Work closely with UX/UI teams to enhance website and landing page designs, optimizing user experience and increasing conversion rates.
- Stay up-to-date with industry trends, competitor activities, and customer preferences to inform ongoing marketing strategies and adapt to market changes.
- Implement and manage affiliate marketing programs to expand brand reach, foster partnerships, and drive incremental sales.
- Develop targeted email marketing campaigns to engage existing customers and nurture leads.
- Design campaigns to drive traffic to the website and generate leads tailored to support salon-related activities.
- Take responsibility for CRM activities, fostering customer relationships, and ensuring effective communication and engagement with the brand.
Requirements & Skills:
- Proven experience in brand management: minimum of 3-5 years of relevant experience, preferably in the beauty or luxury goods sector.
- Ability to develop innovative strategies and campaigns to differentiate the brand in the market.
- Strong organizational and project management skills to handle multiple tasks and deadlines.
- Proficient in using data and analytics to inform decision-making.
- Ability to collaborate effectively with cross-functional teams.
- Comfortable working in a dynamic environment and adjusting strategies based on market changes.
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