Marketing Automation Professional

2 days ago

Panchkula, Haryana, India beBeeMarketing Full time ₹ 16,00,000 - ₹ 22,00,000
Job Summary

Grazitti Interactive is seeking a Marketing Automation Specialist to join their team. As a key member, you will be responsible for building, testing, and deploying internal email campaigns, creating and managing Marketo programs, and maintaining internal distribution lists and audience segmentation.

Main Responsibilities:

  1. Create and manage internal email campaigns, newsletters, event invites, and marketing emails.
  2. BUILD market-driven smart campaigns, flow steps, forms, segmentation, and tokens.
  3. Deliver on-time results of all internal campaigns with quality assurance.
  4. Maintain accurate internal distribution lists and audience segmentation using smart lists and dynamic content.
  5. Track lead scoring or engagement models (if applicable).
  6. Develop reusable assets, such as tokenized programs and templates.
  7. Stay up-to-date with UTM tracking and campaign analytics.
  8. Track internal campaign performance (open/click rates, engagement).
  9. Manage instance hygiene: de-duping, data field updates.
  10. Strong knowledge of smart campaigns, flow steps, forms, segmentation, and tokens.
  11. Basic understanding of HTML/CSS for email and landing page customization.
  12. Familiarity with CRM tools and integrations is an advantage.
  13. Ability to manage multiple tasks with attention to detail and deadlines.
  14. Staying current with the latest market trends and technologies is essential.

Nice to Have:

  • Marketo Certified Expert.
  • MS Excel skills.

This role requires 3-5 years of experience in marketing automation and strong understanding of Marketo's features and functionalities.

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