Marketing Leader

24 hours ago

Panchkula, Haryana, India beBeeMarketer Full time ₹ 15,00,000 - ₹ 20,00,000

About the Opportunity:

We are seeking a results-driven marketing professional to lead our growth marketing and content initiatives.

This leadership role is ideal for high-performing B2B marketers with deep expertise in campaign design, marketing automation, and lead generation across global markets.

Key Responsibilities:

  • Develop and execute integrated demand generation campaigns focused on pipeline acceleration and MQL growth.
  • Design and optimize automated workflows, lead nurturing streams, and segmentation strategies using enterprise marketing automation platforms.
  • Build a content engine that supports buyer journey-conceptualizing and delivering high-performing assets like blogs, whitepapers, landing pages, and email sequences.
  • Collaborate cross-functionally with sales, product, and design teams to ensure message alignment and campaign consistency across touchpoints.
  • Implement lead scoring models and improve lead qualification workflows to enhance marketing-to-sales handoffs.
  • Monitor and analyze campaign performance, generate actionable insights, and refine strategy based on KPIs including CTR, CPL, MQL, SQL, and ROI.
  • Own A/B testing strategy across email, landing pages, and ad creatives to enhance engagement and conversion rates.
  • Stay ahead of marketing automation trends, emerging technologies, and platform capabilities to ensure best-in-class execution.
  • Mentor and manage team of junior marketers, providing guidance on strategy, execution, and career development.

Required Skills & Qualifications:

  • 5+ years of B2B marketing experience, preferably in IT services, SaaS, or marketing technology domains.
  • Proven success in managing end-to-end demand generation and marketing automation initiatives.
  • Expertise in tools such as Marketo, HubSpot, Pardot, or Eloqua is essential.
  • Strong understanding of the B2B buyer journey, sales funnel metrics, and content-led marketing strategies.
  • Demonstrated ability to write, edit, and oversee creation of various content formats.

Benefits:

  • Opportunity to work with a dynamic team
  • Professional growth and development opportunities
  • Competitive compensation package

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