Chief Marketing Officer

24 hours ago

Panchkula, Haryana, India beBeeMarketingspecialist Full time ₹ 10,00,000 - ₹ 20,00,000
About the Role We seek a seasoned marketing leader to spearhead demand generation, brand positioning, and content-driven campaigns for our IT services portfolio. This position is ideal for a B2B marketing professional who thrives at the intersection of strategy and execution.

As a key member of the marketing leadership team, you will collaborate cross-functionally with Sales, Product, Delivery, and Design teams to craft messaging, create campaign assets, and ensure consistent communication across all touchpoints. Your efforts will directly impact pipeline development and market presence. Key Responsibilities
  • Campaign Management: Develop and execute integrated, multi-channel marketing campaigns to support business objectives across key service lines.
  • Go-to-Market Strategy: Formulate and implement GTM strategies for new service offerings, enhancements, and market segments.
  • Content Development: Lead the creation of high-quality marketing content aligned to different stages of the buyer journey.
  • Demand Generation: Drive lead generation through email, paid media, social, and SEO campaigns. Track, analyze, and optimize for performance.
  • Cross-Functional Collaboration: Partner with Sales, Product, and Delivery to define ICPs, messaging frameworks, and campaign priorities.
  • Marketing Automation: Utilize platforms like HubSpot or Salesforce to manage and nurture marketing-qualified leads (MQLs).
  • Performance Analytics: Monitor KPIs across campaigns and channels. Provide actionable insights and recommendations for optimization.
  • Team Leadership: Mentor junior marketers, guide campaign execution, and contribute to the continuous improvement of marketing processes.
  • Competitive Intelligence: Conduct regular research on competitors, industry trends, and market shifts to inform strategic planning.

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