Strategic Marketing Leader

5 days ago

Panchkula, Haryana, India beBeeExperience Full time ₹ 1,80,00,000 - ₹ 2,40,00,000
Job Title:

Marketing Director

Job Description:

We are seeking a skilled Marketing Director to lead demand generation and content marketing initiatives for our Salesforce portfolio. This role requires a strategic thinker with deep B2B marketing expertise, proven experience in marketing Salesforce solutions, and the ability to execute data-driven campaigns that directly impact pipeline and revenue growth.

The ideal candidate will combine strong technical understanding of Salesforce Clouds with a hands-on approach to campaign execution, marketing automation, content strategy, and performance analytics.

Key Responsibilities:
  • Campaign Strategy & Execution: Design and implement integrated multi-channel marketing campaigns to generate and nurture leads for Salesforce consulting and implementation services.
  • Content Development: Create and manage high-impact marketing content (blogs, whitepapers, case studies, landing pages, email campaigns, etc.) aligned with the B2B buyer journey and industry trends.
  • Marketing Automation: Build and optimize lead nurturing workflows using platforms like Marketo, Pardot, or HubSpot to increase engagement and drive conversions.
  • Cross-functional Collaboration: Work closely with Sales, Product, and Delivery teams to align marketing initiatives with business goals, sales enablement efforts, and go-to-market strategies.
  • Salesforce Ecosystem Expertise: Leverage deep knowledge of Salesforce Clouds (Sales, Service, Marketing, Experience, etc.) to craft targeted messaging and solutions-based campaigns.
  • Segmentation & Personalization: Utilize Salesforce CRM and Marketing Cloud tools for audience segmentation, behavioral targeting, and personalized outreach.
  • Campaign Analytics: Monitor and analyze campaign performance using marketing analytics platforms. Provide actionable insights to optimize ROI and conversion rates.
  • Compliance & Data Hygiene: Ensure campaigns comply with global data privacy regulations (e.g., GDPR, CAN-SPAM) and maintain CRM and lead data integrity.
  • Leadership & Mentorship: Mentor junior marketers and contribute to the continuous improvement of marketing processes, tools, and best practices.

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