
Results-Driven Digital Marketing Leader
4 days ago
We are seeking a results-driven professional to lead lifecycle marketing initiatives across email campaigns, marketing automations, HubSpot, Dynamics 365, and Zoho. The ideal candidate is hands-on with automation workflows, confident in building segmented email journeys, and experienced in managing social content, paid ads, and post boosting to drive measurable growth.
Key Responsibilities- Manage a team of 8-20 professionals
- Email Marketing Automation:
- Plan, execute campaigns, build, schedule, and optimize email campaigns, newsletters, drip nurture, re-engagement, onboarding, and win-back
- Segmentation and personalization: create audience segments based on lifecycle stage, behavior, and firmographics; apply tokens dynamic content
- Automation worklfows: design and maintain end-to-end journeys including triggers, branching logic, and lead scoring in HubSpot, Dynamics 365 Marketing, and Zoho CRM campaigns marketing automation
- Deliverability and compliance: monitor bounce complaint rates, implement best practices, SPF DKIM DMARC, ensure CAN-SPAM GDPR CASL compliance, and consent management
- Testing and optimization: run A/B tests on subject lines, CTAs, send times, and creatives, iterate based on insights
- Reporting: track and report performance, deliverability, open click rates, CTR, conversion, revenue attribution
- Social media, content calendar publishing, own the social content calendar, schedule and publish posts across LinkedIn, Instagram, Facebook, X, and YouTube using tools like HubSpot, Hootsuite, or Buffer
- Community engagement: monitor comments DMs, escalate as needed, and nurture audience engagement
- Post boosting: identify high-performing posts and execute boosting strategies to grow reach and engagement efficiently
- Paid media, search, and social: campaign setup, build and manage campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and Zoho HubSpot Ad integrations where relevant
- Performance management: own KPIs such as CTR, CVR, CPL, CPA, ROAS, present weekly and monthly performance insights
- Cross-functional general: lead management, align with sales on MQL, SQL handoffs, lifecycle stages, and SLAs, maintain clean CRM data, project management, run multiple campaigns concurrently while hitting deadlines and quality standards, collaboration, partner with content, design, and web teams to ship campaigns on time
- Continuous improvement: stay current on platform updates, privacy changes, and performance best practices, propose creative tests and growth ideas
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