(Apply Now) Marketing Manager

Salary Package 6-8LPA - Depending on Experience Location Opposite Cyber City Udyog Vihar Phase V Sector 19 Gurugram Haryana 122016 Company Description Tussle Digital is a leading digital marketing agency based in Sydney Australia We specialize in web design online marketing digital marketing and e-commerce solutions Our team believes in transparency persistence mutual trust and integrity with our customers and business partners We offer a range of digital marketing services including web design content creation graphics Google Ads Bing Ads and social media marketing Job Overview We are seeking a results-driven Digital Marketing Executive to lead lifecycle marketing initiatives across email campaigns marketing automations HubSpot Dynamics 365 Zoho and paid social campaigns The ideal candidate is hands-on with automation workflows confident in building segmented email journeys and experienced in managing social content paid ads and post boosting to drive measurable growth You ll collaborate closely with content design and performance teams to deliver campaigns that meet our brand and client objectives Key Responsibilities Managing a team of 8-20 People Email Marketing Automation Plan Execute Campaigns Build schedule and optimise email campaigns newsletters drip nurture re-engagement onboarding win-back Segmentation Personalisation Create audience segments based on lifecycle stage behaviour and firmographics apply tokens dynamic content Automation Workflows Design and maintain end-to-end journeys including triggers branching logic and lead scoring in HubSpot Dynamics 365 Marketing and Zoho CRM Campaigns Marketing Automation Deliverability Compliance Monitor bounce complaint rates implement best practices SPF DKIM DMARC ensure CAN-SPAM GDPR CASL compliance and consent management Testing Optimisation Run A B tests on subject lines CTAs send times and creatives iterate based on insights Reporting Track and report performance deliverability open click rates CTOR conversion revenue attribution Social Media Content Calendar Publishing Own the social content calendar schedule and publish posts across LinkedIn Instagram Facebook X and YouTube using tools like HubSpot Hootsuite or Buffer Content Coordination Brief copy design maintain brand voice and ensure message-market fit for each platform Community Engagement Monitor comments DMs escalate as needed and nurture audience engagement Post Boosting Identify high-performing posts and execute boosting strategies to grow reach and engagement efficiently Paid Media Search Social Campaign Setup Build and manage campaigns across Google Ads Bing Ads Meta Ads LinkedIn Ads and Zoho HubSpot ad integrations where relevant Tracking Pixels Implement pixels conversions API define and maintain UTM taxonomy and ensure accurate attribution in GA4 HubSpot Dynamics Zoho Optimisation Manage bids budgets audiences and creatives apply negative keywords retargeting and lookalikes Performance Management Own KPIs such as CTR CVR CPL CPA ROAS present weekly and monthly performance insights Cross-Functional General Lead Management Align with Sales on MQL SQL handoffs lifecycle stages and SLAs maintain clean CRM data Project Management Run multiple campaigns concurrently while hitting deadlines and quality standards Collaboration Partner with content design and web teams to ship campaigns on time Continuous Improvement Stay current on platform updates privacy changes and performance best practices propose creative tests and growth ideas Must-Have Skills and Knowledge Platforms Hands-on with HubSpot Marketing Hub Dynamics 365 Marketing and Zoho CRM Campaigns Marketing Automation for lists workflows scoring forms and attribution Email Marketing Strong command of segmentation dynamic content A B testing deliverability and compliance Paid Media Practical experience managing Google Ads Bing Ads and Meta LinkedIn campaigns end-to-end Analytics Tracking Solid understanding of GA4 UTM frameworks pixel conversion setup and funnel reporting Copy Communication Clear concise marketing copywriting and excellent stakeholder communication Organisation Strong time management prioritisation and documentation skills in a fast-paced environment Preferred Skills Light HTML CSS for Email Ability to tweak email templates and troubleshoot rendering Creative Tools Working knowledge of Canva or Figma to collaborate with design and adapt assets for channels Automation Integrations Experience with webhooks Zapier Make and CRM-to-ads audience syncs Data Visualisation Familiarity with Looker Studio Data Studio Power BI or HubSpot Dynamics dashboards Social Strategy Understanding of platform algorithms community growth tactics and paid-social creative best practices Qualifications Education Bachelor s degree in Marketing Communications Business or a related field Experience 5 years in digital marketing with demonstrable work across email automation and paid social campaigns A portfolio or campaign examples with KPIs is a plus What We Offer Competitive Salary Commensurate with experience and impact Work Environment Creative collaborative and growth-oriented team culture aligned to transparency and integrity Career Growth Access to training and certifications HubSpot Google Meta and clear advancement pathways Tools Support Modern marketing stack process playbooks and cross-functional support to help you excel Job Types Full-time Permanent Pay 50 000 00 - 66 000 00 per month Benefits Paid time off Ability to commute relocate Haryana Haryana Reliably commute or planning to relocate before starting work Required Application Question s What is your current salary per month in hand What is your expected salary in hand Experience Digital marketing 5 years Preferred Language English Preferred Expected Start Date 01 10 2025