
Digital Marketing Operations Specialist
7 hours ago
Our organization is seeking an experienced Marketing Automation Services Manager to lead demand generation campaigns and drive business growth.
Key Responsibilities:
- Campaign Leadership: Develop, execute, and optimize multi-touch demand generation campaigns across email, web, social media, and paid advertising platforms.
- Marketing Automation: Design, implement, and maintain end-to-end automated workflows including audience segmentation, lead nurturing, scoring, and routing.
- Content Strategy: Align marketing content with key buyer journey stages to maximize engagement and conversion rates.
- Cross-Functional Collaboration: Collaborate with sales and product teams to align messaging, improve MQL quality, and optimize lead handoff processes.
- Performance Analytics: Track, measure, and report on key campaign metrics; continuously optimize campaigns for ROI.
- A/B Testing & Optimization: Conduct experiments on subject lines, content formats, CTA placement, etc., to maximize engagement and effectiveness.
- Team Leadership: Mentor junior marketers and contribute to a high-performance, results-oriented marketing culture.
- Market Intelligence: Stay informed about industry trends, automation best practices, and competitor strategies to inform campaign development.
Requirements:
- Proven experience in B2B marketing with a strong focus on demand generation and marketing automation.
- Hands-on expertise in marketing automation platforms such as Marketo (preferred), HubSpot, Eloqua, or Pardot.
- Demonstrated ability to execute end-to-end campaign strategies and optimize lead funnels.
- Strong understanding of B2B buyer personas, customer journeys, and content marketing tactics.
- Proficiency in marketing analytics, lead scoring models, and performance tracking using tools like Google Analytics, CRM dashboards, and MAP reports.
- Exceptional written and verbal communication skills.
- Experience in marketing IT services, SaaS solutions, or technology products to a global enterprise audience is highly preferred.
- Familiarity with SEO, SEM, and paid social channels is an advantage.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Qualifications:
- Experience leading or mentoring a 4 - 5 member marketing team.
- Certification in one or more marketing automation platforms (e.g., Marketo Certified Expert).
- Experience with integrated tools such as Salesforce, Google Ads, or LinkedIn Campaign Manager.
- Understanding of data privacy regulations (GDPR, CAN-SPAM) and marketing compliance.
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