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Marketing Automation Strategist

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Panchkula, Haryana, India beBeePardot Full time ₹ 15,00,000 - ₹ 20,00,000
Marketing Automation Lead

We are seeking a highly skilled Marketing Automation Lead to provide expert insights into enhancing our marketing strategies. In this position, you will collaborate closely with clients and internal teams to create, execute, and refine marketing campaigns that foster lead generation and boost customer engagement.

Key Responsibilities:
  • Strategic Consultation:
    • Evaluate Client Needs: Conduct comprehensive assessments of clients' marketing automation requirements to devise customized strategies using Pardot.
    • Implement Best Practices: Offer guidance on best practices for email marketing, lead nurturing, scoring, and automation workflows.
  • Campaign Development
    • Design Campaigns: Partner with clients to design and launch multi-channel marketing campaigns that effectively engage target audiences.
    • Track Performance: Establish tracking systems to monitor campaign outcomes and make data-driven adjustments as necessary.
  • Technical Implementation
    • Configure Systems: Assist in setting up and integrating Pardot with CRM systems and other marketing tools to ensure smooth data flow.
    • Resolve Issues: Identify and troubleshoot technical challenges related to Pardot and its integrations.
  • Training and Support
    • Educate Clients: Conduct training sessions and provide resources to enhance clients' understanding of Pardot functionalities and best practices.
    • Provide Ongoing Support: Offer continuous assistance and consultation to clients, addressing any inquiries or challenges they may encounter.
  • Performance Analysis
    • Analyze Data: Examine campaign performance metrics and deliver actionable insights to clients for optimization.
    • Generate Reports: Prepare and present comprehensive reports on the effectiveness of marketing automation, including key performance indicators (KPIs) and return on investment (ROI).
  • Industry Awareness
    • Stay Informed: Keep up-to-date with the latest trends, tools, and best practices in marketing automation and digital marketing.
    • Share Knowledge: Disseminate insights and expertise through workshops, webinars, or articles to position the company as a leader in marketing automation.