Marketing Automation Strategist

2 days ago


Panchkula, Haryana, India beBeeMarketing Full time ₹ 25,00,000 - ₹ 35,00,000
Marketing Automation Manager

We are seeking a Marketing Automation Manager to lead demand generation campaigns and drive content-led marketing.

  • Plan, develop, and execute multi-touch demand generation campaigns across email, web, social, and paid media.
  • Design and implement end-to-end automated workflows including audience segmentation, lead nurturing, scoring, and routing.
  • Drive content-led marketing by aligning assets with key buyer journey stages.
  • Work with sales and product teams to align messaging, improve MQL quality, and optimize lead handoff processes.
  • Track, measure, and report on key campaign metrics; continuously optimize campaigns for ROI.
  • Conduct experiments on subject lines, content formats, CTA placement, etc., to maximize engagement and effectiveness.
  • Mentor junior marketers and contribute to a high-performance, results-oriented marketing culture.
  • Stay informed about industry trends, automation best practices, and competitor strategies to inform campaign strategies.
Qualifications
  • Experience leading or mentoring a 4 - 5 member marketing team.
  • Certification in one or more marketing automation platforms (e.g., Marketo Certified Expert).
  • Experience with integrated tools such as Salesforce, Google Ads, or LinkedIn Campaign Manager.
  • Understanding of data privacy regulations (GDPR, CAN-SPAM) and marketing compliance.


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