Manager - Marketing Automation Services

3 weeks ago

Panchkula, Haryana, India Grazitti Interactive Full time

Key Responsibilities

- Campaign Leadership: Plan, develop, and execute multi-touch demand generation campaigns across email, web, social, and paid media.

- Marketing Automation: Design and implement end-to-end automated workflows including audience segmentation, lead nurturing, scoring, and routing.

- Content Strategy: Drive content-led marketing by aligning assets (e.g., blogs, case studies, whitepapers, landing pages) with key buyer journey stages.

- Cross-Functional Collaboration: Work with sales and product teams to align messaging, improve MQL quality, and optimize lead handoff processes.

- Performance Analytics: Track, measure, and report on key campaign metrics (e.g., CTR, CPL, conversion rates, pipeline contribution); continuously optimize campaigns for ROI.

- A/B Testing & Optimization: Conduct experiments on subject lines, content formats, CTA placement, etc., to maximize engagement and effectiveness.

- Team Leadership: Mentor junior marketers and contribute to a high-performance, results-oriented marketing culture.

- Market Intelligence: Stay informed about industry trends, automation best practices, and competitor strategies to inform campaign Skills and Qualifications

- 58 years of B2B marketing experience with a strong focus on demand generation and marketing automation.

- Proven hands-on expertise in platforms such as Marketo (preferred), HubSpot, Eloqua, or Pardot.

- Demonstrated ability to execute end-to-end campaign strategies and optimize lead funnels.

- Strong grasp of B2B buyer personas, customer journeys, and content marketing tactics.

- Proficiency in marketing analytics, lead scoring models, and performance tracking using tools

like Google Analytics, CRM dashboards, and MAP reports.

- Exceptional written and verbal communication skills.

- Experience in marketing IT services, SaaS solutions, or technology products to a global enterprise audience is highly preferred.

- Familiarity with SEO, SEM, and paid social channels is an advantage.

- Ability to balance strategic thinking with hands-on execution in a fast-paced Qualifications

- Experience leading or mentoring a 4 - 5 member marketing team.

- Certification in one or more marketing automation platforms (e.g., Marketo Certified Expert).

- Experience with integrated tools such as Salesforce, Google Ads, or LinkedIn Campaign Manager.

- Understanding of data privacy regulations (GDPR, CAN-SPAM) and marketing compliance.

(ref:iimjobs.com)

  • Marketing Automation

    3 weeks ago

    Panchkula, Haryana, India Technijian Full time

    About Us Technijian is a dynamic and innovative company dedicated to delivering best-in-class products and services for our clients We operate in a results-driven environment that values precision discipline and professional growth We are seeking a focused and technically skilled SEO Specialist to join our digital marketing team The SEO...

  • Marketing Executive – IT Services

    4 days ago

    Panchkula, Haryana, India Wavyinformatics Full time ₹ 1,50,000 - ₹ 1,85,000 per year

    On-Field Marketing Executive – IT ServicesLocation: Sector-11, PanchkulaCompany: Wavy InformaticsJob Type: Full-TimeSalary: Fixed + Performance-Based IncentivesAbout the RoleWavy Informatics is looking for a dynamic and outgoing On-Field Marketing Executive to promote our IT services, including Website Development, Mobile App Development, and Digital...

  • Head Customer Service

    6 days ago

    Panchkula, Haryana, India Essvee Services Full time ₹ 5,00,000 - ₹ 6,00,000 per year

    Job descriptionProfile: CS Lead & Operations Head| Location: Panchkula | Experience: 3+ years | Salary: 5-6lpa | Contact: Ritu WhatsApp or Call)Key ResponsibilitiesTeam Performance & ManagementLead, coach, and manage the customer service team to meet or exceed SLA targets for grievance resolution and reporting accuracy.Ensure team productivity expectations...

  • Performance Marketing Manager

    3 weeks ago

    Panchkula, Haryana, India Easynxt Technologies Pvt. Ltd. Full time

    Job Title Marketing Manager Location Panchkula Experience 3 years Employment Type Full-time About the Role We are seeking an experienced Marketing Manager with 3 years of proven expertise in managing Facebook and Instagram ads You will be responsible for planning executing and optimizing paid social media campaigns managing ad spend...

  • Marketing Lead

    1 hour ago

    Panchkula, Haryana, India Grazitti Interactive Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Position Title: Marketing Lead Digital Marketing ServicesExperience Required: 6–12 yearsWe are seeking an experienced Senior Digital Marketer to lead demand generation and content marketing for our digital marketing services targeted at B2B clients. The ideal candidate will have a proven track record in developing and executing digital campaigns,...

  • Performance Marketing Manager

    1 week ago

    Panchkula, Haryana, India Easynxt Technologies Pvt. Ltd. Full time ₹ 4,00,000 - ₹ 5,00,000 per year

    Job Title: Marketing ManagerLocation: PanchkulaExperience: 5+ yearsEmployment Type: Full-timeAbout the Role:We are seeking an experienced Marketing Manager with 5+ years of proven expertise in managing Facebook and Instagram ads. You will be responsible for planning, executing, and optimizing paid social media campaigns, managing ad spend efficiently, and...

  • Senior Marketing Specialist

    4 hours ago

    Panchkula, Haryana, India Grazitti Interactive Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Marketing Manager Salesforce Services (B2B IT)Position Title: Marketing Manager– Salesforce ServicesExperience Required: 8–10 yearsWe are looking for a dynamic Marketing Manager to drive demand generation and content marketing for our Salesforce services portfolio. This role requires a deep understanding of B2B marketing, proven expertise in lead...

  • Product Marketing Manager

    3 weeks ago

    Panchkula, Haryana, India Grazitti Interactive Full time

    About the Role:We are seeking a strategic and results-oriented Product Marketing Manager to join the SearchUnify team at Grazitti Interactive. In this pivotal role, you will lead go-to-market (GTM) initiatives, craft compelling product positioning, and enable our sales teams with high-impact collateral and messaging. Youll work at the intersection of...

  • Manager Finance

    4 days ago

    Panchkula, Haryana, India legends accounting services Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Job descriptionPosition: India Manager – Operations, Technology & Client Success�� Location: Panchkula, India�� Full-time | Leadership Role | CA Qualified�� About Legends AccountingLegends Accounting Services is a fast-growing, forward-thinking advisory and outsourcing firm with a strong presence in the UAE and a dedicated back office in India....

  • Email Marketing Executive

    6 days ago

    Panchkula, Haryana, India Artzen Technologies Full time ₹ 2,40,000 - ₹ 9,60,000 per year

    Job Title: Email Marketing ExecutiveLocation: PanchkulaDepartment: Marketing / Digital MarketingExperience Required: 6 Months – 1.5 Years (Email Marketing / Digital Campaigns)Office Timing: 1:30 PM – 10:00 PM (Work from Office)Key Responsibilities:Plan and execute email marketing campaigns to promote products, services, or events.Create engaging email...