Marketing Lead

2 days ago

Panchkula, Haryana, India Grazitti Interactive Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Position Title: Marketing Lead Digital Marketing Services

Experience Required: 6–12 years

We are seeking an experienced Senior Digital Marketer to lead demand generation and content marketing for our digital marketing services targeted at B2B clients. The ideal candidate will have a proven track record in developing and executing digital campaigns, generating high-quality leads, and creating compelling content that drives business growth. A deep understanding of digital marketing services—including SEO, SEM, paid media, and analytics—is essential for success in this role.

Key Responsibilities:

  • Develop and execute comprehensive lead generation and demand generation strategies to drive qualified leads for digital marketing services.
  • Plan, create, and distribute high-quality content (blogs, whitepapers, case studies, landing pages, newsletters) tailored to B2B buyer personas and various stages of the sales funnel.
  • Manage and optimize multi-channel digital marketing campaigns across email, SEO, SEM, paid media, and social platforms.
  • Collaborate with sales, product, and delivery teams to ensure alignment on messaging, target audiences, and campaign objectives.
  • Analyze campaign data and KPIs to generate insights, optimize marketing efforts, and report on ROI.
  • Stay updated on digital marketing trends, new technologies, and best practices relevant to B2B IT services.
  • Mentor junior marketing team members and foster a collaborative, high-performance marketing culture.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 6–8 years of B2B marketing experience, with a focus on lead/demand generation and content marketing.
  • Strong understanding of digital marketing services, including SEO, SEM, PPC, social media, email marketing, and analytics.
  • Hands-on experience with marketing automation platforms and CRM systems (HubSpot, Marketo, Salesforce, etc.).
  • Proven ability to design and execute successful demand generation campaigns in a B2B IT context.
  • Excellent content creation and copywriting skills for diverse digital channels.
  • Strong analytical skills with experience in campaign performance analysis and data-driven decision-making.
  • Familiarity with digital marketing tools such as Google Analytics, SEMrush, Google Ads, and LinkedIn Ads.
  • Ability to manage multiple projects and collaborate effectively across teams.
  • Exceptional communication and interpersonal skills.

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