
Business Finance Leader for Global Expansion
2 days ago
About Opptra is revolutionizing global expansion for consumer brands with a focus on ecommerce and digital capabilities.
We create market access through franchising businesses that serve as master franchisees or licensing partners for brands entering new markets.
Our model offers brands significant advantages:
- Reduced market entry costs
- Broad consumer reach
- Faster testing and learning capabilities than traditional retail
- Local expertise with global backing
Role Summary:
- Drive the financial strategy to scale Hardline brands into market-leading positions across Asia, achieving robust revenue growth with sustainable profit margins.
- Harness Opptra's platform – combining local market expertise, advanced tech, and a strong supply chain – to unlock expansion into new markets, contributing to the vision of taking brands from anywhere to everywhere in the world.
- Deploy AI-powered forecasting and data analytics to optimize demand planning, inventory investment, and pricing for high-value durable products, accelerating product launch cycles and long-term growth.
- Establish solid financial foundations to support both new product line launches and scaling of existing lines, ensuring disciplined capital allocation, risk management, and governance throughout growth stages.
Requirements:
- MBA finance with 4-5 years of finance experience, with significant exposure to consumer durables or hardline product categories. Experienced in managing financials for larger, non-personal goods which often involve higher capital and complex logistics.
- In-depth understanding of multi-channel retail and distribution across Asian markets, including experience navigating regulatory requirements and supply chain challenges for bulky goods.
- Demonstrated success guiding businesses through early launch and high-growth phases – set up financial structures for new ventures and drove scale-ups from initial market entry to broad expansion, managing the inflection points of growth.
- Strong commercial finance and business partnering skills – able to work closely with product, sales, and operations teams to inform strategic decisions on pricing, product mix, and market entry using financial insights.
- Expertise in margin optimization and cost control for hardline categories, including managing bill-of-material costs, logistics and warehousing expenses, warranty/after-sale provisions, and other factors affecting profitability.
- Proficiency in leveraging technology and analytics (ERP systems, BI dashboards, automation tools, AI) to improve forecasting accuracy, scenario planning, and overall finance efficiency, keeping the Hardline business data-driven and forward-looking.
- Leadership attributes of problem-solving and ownership – a proactive, hands-on mindset with the ability to anticipate issues and drive cross-functional efforts to resolve them, while taking accountability for results.
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