Enterprise Demand Generation Manager

2 weeks ago

Kanpur, Uttar Pradesh, India beBeeDemandGeneration Full time US$ 1,20,000 - US$ 1,50,000
Enterprise Demand Generation Manager

We are seeking an experienced Enterprise Demand Generation Manager to lead our multi-channel demand engine. You will define strategy, manage performance, build campaigns, and drive measurable results.

This role requires a deep understanding of regulated industries such as Life Sciences and the ability to market to complex buying cycles with strong customer acquisition, product adoption, and expansion goals.

You will work cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams to own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.

Key Responsibilities:

  • Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
  • Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.

Campaign Execution:

  • Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.

GenAI-Driven Marketing:

  • Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and ABM.
  • Analyze funnel performance using AI-driven platforms.
  • Build intent models and PQL frameworks using AI-enhanced scoring.

Funnel Optimization:

  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and UX diagnostics.

ABM & Cross-Functional Programs:

  • Plan and execute ABM campaigns with Partners, Sales, and BDRs.
  • Deliver personalized programs for multiple buyer personas within a decision committee.

Channel & Ecosystem Marketing:

  • Run co-marketing with referral/channel partners.
  • Use AI-assisted segmentation and analytics to prioritize investments.

Marketing Operations & Tech Stack:

  • Optimize marketing automation, lead scoring, CDPs, and reporting tools.
  • Integrate AI tools for operational efficiency and insight generation.
  • Manage budgets and performance reporting to leadership.

Requirements:

  • Experience in regulated industries like Life Sciences is highly preferred.
  • Demonstrated expertise with generative AI tools in marketing contexts.
  • Proven success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.
  • Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.

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