Chief Demand Creator

About Us:

We are a cutting-edge engineering firm that delivers tangible business outcomes to numerous enterprises globally. Our reputation as a high-performing team and trusted partner of technology leaders enables us to tackle the most complex digital transformation challenges across several key areas:

• Modernization & Migration
  • Application & Database Modernization
  • Platform Engineering (IaC/EaC, DevSecOps & SRE)
  • Cloud Native Engineering, Migration to Cloud, VMware Exit
  • FinOps
• Data & AI/ML
  • Data (Cloud Native / DataBricks / Snowflake)
  • Machine Learning, AI/GenAI
• Cybersecurity
  • Infrastructure Security
  • Application Security
  • Data Security
  • AI/Model Security
• SDx & Digital Workspace (M365, G-suite)
  • SDDC, SD-WAN, SDN, NetSec, Wireless/Mobility
  • Email, Collaboration, Directory Services, Shared Files Services

We Offer:

• Professional and Advisory Services
• Elastic Engineering Services
• Managed Services
• Talent Acquisition & Platform Resell Services

About the Role:

Title: Demand Generation Director

Key Responsibilities

1. Design, implement, and measure full-funnel demand generation strategies to build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
2. Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
3. Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
4. Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
5. Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.

Account-Based Marketing (ABM) Leadership

1. Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
2. Design and launch personalized campaigns across digital, email, direct mail, and field channels.
3. Leverage firmographic, technographic, and intent data for targeting and messaging.
4. Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
5. Use ABM platforms (e.g., 6sense, Demandbase,) to orchestrate and optimize campaigns.
6. Integrate ABM with events, webinars, and executive programs to deepen engagement.
7. Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.
8. Drive account expansion and retention strategies in collaboration with Customer Success.
9. Collaborate with Sales and Growth teams to select target accounts, build plans, and align on KPIs.
10. Continuously test, analyze, and improve campaign effectiveness and account journeys.
11. Enable the Sales and SDR teams with ABM toolkits, including account playbooks, messaging templates, and insights from tools like Apollo, 6sense, and SalesLoft.
12. Manage account engagement scoring and pipeline attribution to demonstrate ABM effectiveness and continuously refine targeting strategies.

Measurement, Analytics & Optimization

1. Define and own KPIs for demand generation and ABM, including:
2. MQLs and SQLs by channel and segment
3. Marketing-sourced and influenced pipeline
4. Account engagement metrics (reach, depth, influence)
5. Lead-to-opportunity conversion rate
6. Campaign-level ROI and CAC
7. Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.
8. Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

Team Leadership & Cross-Functional Collaboration

1. Establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals.
2. Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.
3. Evaluate, onboard, and manage agency and vendor partners to scale execution capacity across regions and verticals.

Qualifications:

• B2B SaaS Marketing Experience
  • 12+ years of progressive experience, with a strong focus on demand generation, ABM, and revenue marketing.
• Strategic Thinking
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
• Technical Expertise
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
• Leadership & Project Management Skills
  • Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
• Analytical, Communication, & Stakeholder Alignment Abilities
  • Exceptional analytical, communication, and stakeholder alignment abilities.
• Education
  • Bachelor's degree in Marketing, Business, or related field; MBA or equivalent advanced degree is strongly preferred.