
Microsoft Lead Generation Expert
3 days ago
As a Lead Generation Manager, you will play a pivotal role in driving demand and building a qualified pipeline for our Microsoft services portfolio. Your expertise in B2B lead generation, campaign management, and sales pipeline nurturing will be instrumental in identifying and pursuing new business opportunities.
Key responsibilities include developing and executing lead generation strategies to target enterprise, mid-market, and SMB clients, managing multi-channel campaigns, and building and optimizing databases of potential customers using CRM and lead intelligence tools.
You will also be responsible for qualifying leads through structured discovery calls and handover to sales for closure, working closely with Microsoft partnership teams to leverage co-selling opportunities, incentives, and marketing funds, and tracking KPIs such as MQLs, SQLs, conversion rates, and campaign ROI.
Collaboration with the sales & marketing teams is crucial in creating compelling content, presentations, and campaigns that resonate with our target audience. Staying up-to-date with Microsoft's cloud offerings, product updates, and industry trends is essential in this role.
Required Skills and Qualifications- Bachelor's degree in business, marketing, or related field (MBA preferred)
- 6–10 years of experience in B2B lead generation / inside sales, preferably in Microsoft services or IT solutions
- Strong understanding of Microsoft Cloud ecosystem (Azure, M365, Dynamics 365, Power Platform)
- Proficiency with CRM tools (Dynamics 365, Salesforce, HubSpot, or similar)
- Hands-on experience with email automation, Sales Navigator, cold outreach, and lead intelligence tools
- Excellent communication, negotiation, and presentation skills
- Number of qualified leads (MQLs/SQLs) generated monthly
- Contribution to sales pipeline revenue
- Campaign ROI and lead conversion rates
- Engagement with Microsoft partner ecosystem
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