Assistant Marketing Manager, Consumer Marketing Lead

1 week ago

Gurgaon, Haryana, India Trusted Media Brands Full time
About Us:

Trusted Media Brands is a leading community-driven entertainment company that inspires and creates engaging content for over 200 million consumers worldwide. Our portfolio of top brands includes FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms. We're seeking an Assistant Marketing Manager to join our Consumer Marketing Team.

Job Summary:

The Assistant Marketing Manager will report to the Senior Marketing Manager and be responsible for campaign setup, execution, and analytics. This includes working with the manager to set up campaigns, execute and provide campaign reporting, managing the campaign timeline and creative tickets via JIRA. Additionally, the successful candidate will manage promotional back-end operations, perform campaign analysis, and collaborate with the broader marketing and creative teams to ensure successful execution of day-to-day activities and campaigns.

Your Responsibilities:

• Work with manager to setup campaigns, execute and provide campaign reporting, managing the campaign timeline and creative tickets via JIRA
• Manage promotional back-end operations which includes keycode, promo grid and component creation for magazine and book campaigns
• Perform as needed campaign analysis, creating hypotheses and optimization opportunities for future campaigns
• Monitor and manage campaign analytics including performance tracking, summarize information without errors, supporting all direct mail and x-sell activity across magazine and book product lines
• Prepare campaign / monthly reporting and re-forecasting of campaign results as needed
• Collaborate actively with broader marketing and creative teams to ensure successful execution of day-to-day activities and campaigns
• Participate in departmental or cross-team meetings to communicate results and issues
• Execute reporting using advanced media valuation analysis and calculations in Microsoft Excel, using functions such as pivot tables, vlookups, IF formulas and data filters

Requirements:

The ideal candidate for this role has an analytical mindset, excellent problem-solving skills, and deep understanding of direct marketing principles. A Bachelor's degree in Marketing or Business Administration is required, along with 3-4+ years' experience in Consumer Marketing as an analyst or marketer. Prior media and/or subscription experience is preferred but not required. The successful candidate will also have experience with campaign performance analytics, problem-solving skills, and excellent written and verbal communication skills. Experience with Google Analytics, Looker, and BI tools is a plus.

About This Team:

The Direct-to-Consumer Marketing team is responsible for bringing new customers and subscribers across print and digital channels for our Family Handyman, Birds & Blooms, Reader's Digest, and Taste of Home brands, along with bringing brand awareness to our other TMB brands. As a member of this team, you will have the opportunity to bring your marketing experience, ideas, and energy to TMB to help us reach our revenue goals.

Our Benefits:

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off, and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at .

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