Marketing Manager, Consumer Marketing

4 weeks ago

Gurgaon, Haryana, India Trusted Media Brands Full time
About Us:

TMB (Trusted Media Brands) is a leading entertainment company that empowers its fans to create and share content. Our portfolio of brands, including FailArmy, Family Handyman, and Reader's Digest, engages over 200 million consumers worldwide. We're looking for a Marketing Manager to join our Consumer Marketing Team.

Location:

This role will be a hybrid in-office/remote position, with a minimum of two days per week in the office. Our office is located in Gurgaon, India.

About the Role:

The Consumer Marketing Team is responsible for email and site campaign setup, execution, and analytics. We're seeking a Marketing Manager who can juggle multiple projects, analyze campaign performance, and identify optimization opportunities. The ideal candidate will have a collaborative spirit, excellent problem-solving skills, and strong presentation and communication skills.

Your Day-to-Day:
  • Work with the manager to setup digital campaigns and email plans, execute, and provide campaign reporting.
  • Perform independent campaign analysis and performance tracking, creating hypotheses and optimization opportunities for future campaigns.
  • Proactively identify and evaluate new campaign opportunities and convert them into short-term or long-term projects.
  • Prepare campaign/monthly reporting and re-forecasting of campaign results as needed.
  • Collaborate actively with broader marketing, creative, and data teams to ensure successful execution of day-to-day activities and campaigns.
  • Submit creative tickets via JIRA and work with editors to deliver high-quality promotional assets in support of all owned and earned marketing.
  • Participate in departmental or cross-team meetings to communicate results and issues.
  • Execute reporting using advanced media valuation analysis and calculations in Microsoft Excel.
You Have:
  • BA (Marketing or Business Administration) required.
  • 3-4+ years' experience in Consumer Marketing as an analyst or marketer.
  • Experience with campaign performance analytics, including variance to plan analysis, indices/test result analysis, and profit/LTV analysis.
  • Problem-solving skills, with an exceptional ability to digest new information, master new techniques, and translate knowledge to others in a fast-paced environment.
  • An ability to prioritize and organize issues/projects for self, internal team, and external partners.
  • An attention to detail and keen eye for creative, both video and still.
  • Excellent written and verbal communication skills, as well as presentation skills.
  • Experience in Google Analytics, Looker, and any BI tool a plus.
  • Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint.
About This Team:

Our Owned & Earned Marketing team is responsible for all marketing efforts—both internally and with partners—supporting our streaming TV channels, social media pages, and content, newsletters, sites, affiliate, and DTC business. Bring your marketing experience, ideas, and energy to TMB to help us reach our revenue and cross-functional goals.

Our Benefits:

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off, and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmedia.com/careers.

India Specific Benefits:
  • Comprehensive Time Off policies.
  • Maternity and Paternity Time off.
  • Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*.
  • Access to Mental Health Reimbursement.
  • Annual Sport reimbursement and Home office reimbursement.
  • Office with in-house kitchenette.
This Role is Offered by TMB through Jukin Media India Private Limited.

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