Assistant Marketing Manager, Consumer Marketing
4 weeks ago
TMB (Trusted Media Brands) is a leading entertainment company that powers content inspired by its fans. Our portfolio of brands, including FailArmy, Family Handyman, and Reader's Digest, engages over 200 million consumers worldwide. We offer data-driven marketing solutions, award-winning licensing services, and more at our website.
Location:
This role is a hybrid in-office/remote position, with a minimum of two days per week in the office.
About the Role:
The Consumer Marketing Team at TMB is seeking an Assistant Marketing Manager to assist in campaign setup, execution, and analytics. This position will report to the Senior Marketing Manager and support strategy development.
About You:
The ideal candidate has an analytical mindset, excellent problem-solving skills, and a deep understanding of direct marketing principles. You will be responsible for campaign execution, analyzing results, and identifying optimization opportunities. Additionally, you will manage multiple projects, have excellent communication skills, and work collaboratively with the marketing and creative teams.
Your Day-to-Day:
- Work with the manager to set up campaigns, execute, and provide reporting, managing the campaign timeline and creative tickets via JIRA.
- Manage promotional back-end operations, including keycode, promo grid, and component creation for magazine and book campaigns.
- Perform campaign analysis, creating hypotheses and optimization opportunities for future campaigns.
- Monitor and manage campaign analytics, including performance tracking, summarizing information without errors, and supporting direct mail and x-sell activity across magazine and book product lines.
- Prepare campaign/monthly reporting and re-forecasting of campaign results as needed.
- Collaborate with the broader marketing and creative teams to ensure successful execution of day-to-day activities and campaigns.
- Participate in departmental or cross-team meetings to communicate results and issues.
- Execute reporting using advanced media valuation analysis and calculations in Microsoft Excel.
- BA (Marketing or Business Administration) required.
- 3-4+ years' experience in Consumer Marketing as an analyst or marketer. Prior media and/or subscription experience is preferred but not required.
- Experience with campaign performance analytics, including variance to plan analysis, indices/test result analysis, and profit/LTV analysis.
- Problem-solving skills, with an exceptional ability to digest new information, master new techniques, and translate knowledge to others in a fast-paced environment.
- An ability to prioritize and organize issues/projects for self, internal team, and external partners.
- Excellent written and verbal communication skills, as well as presentation skills and ability to effectively collaborate.
- Strong attention to detail is a must and ability to catch errors.
- Experience in Google Analytics, Looker, and any BI tool a plus.
- Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint.
Our Direct-to-Consumer Marketing team is responsible for bringing new customers and subscribers across print and digital channels for our Family Handyman, Birds & Blooms, Reader's Digest, and Taste of Home brands, along with bringing brand awareness to our other TMB brands. Bring your marketing experience, ideas, and energy to TMB to help us reach our revenue goals.
Our Benefits:
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off, and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at our website.
India Specific Benefits:
- Comprehensive Time Off policies.
- Maternity and Paternity Time off.
- Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*.
- Access to Mental Health Reimbursement.
- Annual Sport reimbursement and Home office reimbursement.
- Office with in-house kitchenette.
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