Marketing Assistant Manager

3 weeks ago

Gurgaon, Haryana, India Citykart Full time
Job Title:

Citykart is seeking a highly skilled Marketing Assistant Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing Below-the-Line (BTL) marketing strategies to drive brand awareness and enhance customer engagement.

Key Responsibilities:
  1. BTL Campaigns & Activations:
    • Plan, develop, and execute BTL marketing campaigns to increase brand visibility and footfall in stores.
    • Coordinate in-store and outdoor promotional activities, including roadshows, mall activations, and kiosks.
    • Identify local events and sponsorship opportunities for brand engagement and customer outreach.
  2. Market Research & Analysis:
    • Conduct market research and competitor analysis to understand consumer behavior and identify new BTL opportunities.
    • Analyze campaign performance metrics and ROI to refine BTL strategies and optimize future initiatives.
  3. Vendor & Stakeholder Management:
    • Liaise with external vendors, agencies, and partners to ensure timely and efficient execution of BTL activities.
    • Collaborate with the internal marketing, sales, and operations teams for alignment on campaign objectives and brand messaging.
  4. Budget Management:
    • Manage the budget allocated for BTL activities, ensuring cost-effective implementation.
    • Track campaign costs and monitor spend against budget to optimize resource allocation.
  5. Reporting & Documentation:
    • Prepare detailed reports on campaign performance, highlighting key insights and recommendations.
    • Maintain a database of campaign activities, costs, and vendor details for future reference.
Qualifications:
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA or relevant certification is preferred.
  • Experience: Minimum of 2 years of experience in BTL marketing, preferably in the retail or FMCG sector.
  • Skills:
    • Strong understanding of BTL marketing concepts and strategies.
    • Excellent communication, project management, and negotiation skills.
    • Proficiency in MS Office (Excel, PowerPoint, Word).
    • Analytical mindset with the ability to interpret data and make informed decisions.
Key Competencies:
  • Creativity and an eye for detail in campaign design.
  • Ability to manage multiple projects and work under pressure.
  • Proactive, self-motivated, and results-driven.
  • Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.

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